Marketing Essentials for Event Planners
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
90 mins!
Finish in
90 mins!
Made for for
Employees
only
Employees
only
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
- The key pieces of a marketing strategy.
- Elements of a brand and how to craft brand guidelines that will convey the feeling attendees can expect onsite/online.
- How to successfully attract registrants to your event without promising something you may not be able to deliver.
- How to craft a crisis communication plan (and enact it effectively) if your event plans change.
- How to choose the right content to market your event.
Skills covered in this course
Description
Event planners are often seen as the people who can do it all when it comes to events and experiences. In some cases, meeting and event professionals must also act as the marketer for their own events, even when we haven’t been formally trained in marketing. Through a mix of lectures, activities, and real-world examples, this micro-credential certificate course will provide the tools you need to craft event marketing strategies to successfully attract your ideal audience to all your events!
- Module 1: Creating A Comprehensive Marketing Strategy For Your Event
- Module 2: Creating Your Event’s Brand
- Module 3: Flexible Event Marketing
- Module 4: Content Marketing in Event Promotion
Table of Contents
Module 1: Creating A Comprehensive Marketing Strategy For Your Event
Module 2: Creating Your Event’s Brand
Module 3: Flexible Event Marketing
Module 4: Content Marketing in Event Promotion
