Online Courses Professional Development Marketing Marketing: Formulating a Marketing Plan

Marketing: Formulating a Marketing Plan

Created by: Sentinel | 9

5.0 1,219 views Prime

Last Updated 05/2021

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What you'll learn

Critically evaluate and synthesize information to demonstrate research skills, and initiative in designing competitive positioning, branding and marketing strategies for real world events.

Skills covered in this course

marketing business applied marketing online general marketing

Description: This course develops high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts using: Segmentation, Value Proposition and Target Market; Product Life Cycle and Product Strategy; Segmentation and Targeting; Positioning Market Offering; Pricing Products for the Market; Channels and Distribution; Promotion and Brand Advertising; Direct Marketing; Business Development and Customer Relationship Marketing (CRM)

Background: The following section focuses on formulating the marketing plan.

The section includes:
• Segmentation, Value Proposition and Target Market
• Product Life Cycle and building a product strategy
• Segmentation and targeting– Geography, Consumer Behaviour and Cultures
• Positioning your market offering
• Pricing your product for the market
• Channels and Distribution
• Promotion and Brand Advertising
• Business development and Customer relationship marketing (CRM)

Each of these functions are essential to formulating an effective marketing plan. The marketing mix has many acronyms but the 4 P’s and extended marketing mix 7 P’s seem to be the most common. In recent times, marketing has evolved these functions have evolved to include digital marketing and channels and customer relationship management.

Author

Sentinel | 9

90 Courses

Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.

Frequently Asked Questions

This course is designed for employees who need to complete Marketing: Formulating a Marketing Plan training

Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.

The course takes approximately 60 minutes to complete and can be paused and resumed at any time.

No. This course does not include a certificate of completion.

Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.

Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).

Yes. The course is fully self-paced and available 24/7.

Yes. This course includes a knowledge check to reinforce learning and verify completion.

Learners have lifetime access from the date of purchase.

Yes. A preview is available so you can review the course format and content before purchasing.

Yes. Content is reviewed and updated as regulations and best practices change.

Yes. This course is available for free with an active Prime Subscription.

Yes. Refund requests can be submitted within 30 days of purchase.

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You can also gain access to this course with a Coggno Prime Subscription

Price per license

$16.00

No. of licenses

Total

$16.00

Marketing: Formulating a Marketing Plan

What you'll learn

Skills covered in this course

Overview

FAQs