Marketing: Micro-environments Industry and Market
Last Updated 05/2021
English
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Self-Paced
Finish in
60 mins!
Finish in
60 mins!
Made for for
Employees
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Employees
only
No Certificate
Provided
Provided
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What you'll learn
Critically evaluate and synthesize information to demonstrate research skills, and initiative in producing marketing analysis, research outcomes and recommendations for marketing and risk management plans.
Skills covered in this course
Description
Description: This course delivers key marketing concepts and principles of marketing needed to critically analyse and plan for Industry and Market using: Industry Analysis; Market Analysis; Enterprise Value Chain Analysis; Competitor Analysis; SWOT – Gap Analysis; TOWS analysis and Building Conversion Strategies; and Risk
Background: When assessing the internal factors and the system the firm functions in there are several layers of analysis. These include
1. Industry analysis
2. Market analysis
3. Internal environmental and firm analysis
4. Value chain analysis
5. Competitor analysis
6. SWOT: Gap Analysis
2. Market analysis
3. Internal environmental and firm analysis
4. Value chain analysis
5. Competitor analysis
6. SWOT: Gap Analysis
The Five-Forces Model identifies competitive forces at work that shape every industry, and that help to determine an industry's weaknesses and strengths.
These forces are:
1. competition in the industry
2. potential for new entrants into an industry
3. suppliers’ power
4. customers’ power
5. threat of substitute products.
1. competition in the industry
2. potential for new entrants into an industry
3. suppliers’ power
4. customers’ power
5. threat of substitute products.
The Five-Forces Model is a tool used to determine interaction between industry/market forces. That is why it is important within the Background section to clearly understand the industry and market, and to list some of the main competitors before engaging in this type of analysis.
Author
Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.
Frequently Asked Questions
This course is designed for employees who need to complete Marketing: Micro-environments Industry and Market training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 60 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
