Marketing: Situational Analysis

Prime 5.0
$16.00

Created by   Sentinel | 9

Category   Professional Development   >   Marketing

Duration 60 minutes
Audience Employees

Description

Description: This course teaches key marketing concepts and principles of marketing to critically analyse and plan for: External Environment – Analysis; Macro-environmental Analysis: PESTLE; Demographic Change and Consumer Behaviour; The Demographic Transition and Ageing; The Technology Evolution and Consumer Behaviour; and Stakeholder Analysis

 

Background: Preparing a marketing environmental analysis is an essential step in understanding the external local, national or international forces that might affect your small business. These factors are largely outside your direct control; however, you can adapt your business and marketing strategy to take advantage of the opportunities they present (while at the same time minimizing the potential threats).

When conducting an external situational analysis, the firm undertakes the following:

  1. Macro-environmental analysis: PESTLE
  2. Consumer analysis including observing demographic trends and behaviors
  3. Stakeholder analysis. This includes observing all parties that have an interest and influence on the firm and may provide an opportunity of threat to the firm.

What you'll learn

Research, understand and analyse marketing concepts and principles to determine marketing environments and stakeholder and customer relationships in diverse marketing scenarios. Implement techniques for designing marketing and risk management plans in a variety of marketing situations.

Languages

English

Details to know

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Sentinel | 9

Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.
Price per license
$16.00
No. of licenses
Total
$16.00
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