Created by Sentinel | 9
Category Professional Development > Marketing
Description: This course teaches key marketing concepts and principles of marketing to critically analyse and plan for: External Environment – Analysis; Macro-environmental Analysis: PESTLE; Demographic Change and Consumer Behaviour; The Demographic Transition and Ageing; The Technology Evolution and Consumer Behaviour; and Stakeholder Analysis
Background: Preparing a marketing environmental analysis is an essential step in understanding the external local, national or international forces that might affect your small business. These factors are largely outside your direct control; however, you can adapt your business and marketing strategy to take advantage of the opportunities they present (while at the same time minimizing the potential threats).
When conducting an external situational analysis, the firm undertakes the following:
Research, understand and analyse marketing concepts and principles to determine marketing environments and stakeholder and customer relationships in diverse marketing scenarios. Implement techniques for designing marketing and risk management plans in a variety of marketing situations.
English
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Professional Development
Professional Development
Professional Development
Professional Development
Professional Development
