Selling to the Customer's Business Strategy
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
30 mins!
Finish in
30 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
You will learn how a company's business strategy can impact their view of your product or service, and how to work with the various levels in the organization to show buyers how you can help their organization reach its goals, motivating them to say 'yes.'
Skills covered in this course
Description
You are more likely to win a 'yes' from a B2B buyer if they can see how your product or service supports their company's overall business strategy. How will you help them reach their organizational goals? This three-part topic explains what a business strategy is and why it's important, how to identify your Customer's business strategy, and how to bring a strategic discussion into a sales conversation that will make them see your product or service in a different way.
Table of Contents
What Is a Business Strategy: Explains why companies have business strategies and the difference between a goal, a strategy, and a tactic.
Why Role Levels Matter: Describes how awareness of a company's business strategy and relationship to it changes at different role levels
Navigating the Strategy: Demonstrates how to bring a company's business strategy into a sales conversation with stakeholders at the various levels
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Selling to the Customer's Business Strategy
Selling to the Customer's Business Strategy 1 - What is Business Strategy?
Explains why companies have business strategies and the difference between a goal, a strategy, and a tactic.
Selling to the Customer's Business Strategy 2 - Why Role Levels Matter
Describes how awareness of a company's business strategy and relationship to it changes at different role levels
Selling to the Customer's Business Strategy 3 - Navigating the Strategy
Demonstrates how to bring a company's business strategy into a sales conversation with stakeholders at the various levels
