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Created by Meeting Protocol
Category Marketing/Sales > General Marketing
Event planners are often seen as the people who can do it all when it comes to events and experiences. In some cases, meeting and event professionals must also act as the marketer for their own events, even when we haven’t been formally trained in marketing. Through a mix of lectures, activities, and real-world examples, this micro-credential certificate course will provide the tools you need to craft event marketing strategies to successfully attract your ideal audience to all your events!
Module 1: Creating A Comprehensive Marketing Strategy For Your Event
Module 2: Creating Your Event’s Brand
Module 3: Flexible Event Marketing
Module 4: Content Marketing in Event Promotion
- The key pieces of a marketing strategy.
- Elements of a brand and how to craft brand guidelines that will convey the feeling attendees can expect onsite/online.
- How to successfully attract registrants to your event without promising something you may not be able to deliver.
- How to craft a crisis communication plan (and enact it effectively) if your event plans change.
- How to choose the right content to market your event.
English
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