The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors! This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay. Topics covered include: What is the Mobile Web Why you need a Mobile Website Mobile Website Solutions Mobile Website Issues An Introduction to Mobile Apps Mobile App Solutions Mobile App Issues Other Mobile Marketing Tactics The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at http://TheBootstrappersGuide.com. Course Goals and Objectives: By the end of this course you will have a good understanding of the main topics of mobile marketing. This course will help you plan the best mobile website solution for your business. By the end of this course you will understand the issues that should be addressed when planning a mobile website. This course will help you decide whether you need a mobile app, and help you find the right mobile app solution. This course introduces you to mobile marketing tactics you can use to promote any product or business. Audience: Business owners, entrepreneurs, solopreneurs Marketing and PR professionals Web designers and developers Social media strategists Inbound and Internet marketing specialists
The Froogle Difference The Froogle Institute for Social Media was established to provide job seekers and employers with an industry-recognized training program on the relevant elements of social media.. We strive to foster relevant and sustainable market presence for our students alike. Under this model, the program integrates the academic rigor of real-world expertise of leading industry training. The Froogle Value? With CNN reporting “that social media skills are the #1 job skill requirement by employers”. Froogle Resources Center teaches our students how to transfer their skills learned to the workplace immediately. Our custom workshops and training programs are structured to help our students best prepare for re-entering the job market by adapting social media best practices. We currently conduct weekly social media workshops at the One Stop Employment Center in White Plains NY, Greater Westchester Chambers of Commence, and Score of New York. Our program has been very successful in helping unemployed men and women get back into the workplace faster. Our team of candidates are professionally prepared, highly motivated with relevant real life experience. Froogle Institute Resource Center Understands without individuals with relevant jobs skills, it’s nearly impossible to achieve and deliver results for your company. Locating and securing top talent has become an increase difficult task What We Offer Froogle can provide your company with trained social media candidate that can satisfy your targeted objectives. Free Social Media Temporary and Permanent Placement We save you time and money by finding candidates that fit your company objective. Your company will never be charged a fee for our placement services only a one-time annual membership fee of $199.00 Social Media Management, Marketing & Consultant Services We can accommodate short and long term outsourcing of social media projects managed through our remote work space system. Professional On-site Social Media Staff Training. Our professional brand builder program creates a professional style and profile and continual education support makes our candidates stand out head and shoulders above other candidates. Professional Employee Social Profiles Personal brand site that help showcase their work, depict there affiliations, or highlight and professional activities. making your staff and executives more valuable. Log on to our website and register for your membership www.froogleinstitute.com/placement or give us a call, one of our placement coordinators will assist you with choosing the right candidate for your needs. www.froogleinstiutute.com www.facebook.com/froogleinstitute phone: (914)372-7800 fax: (914)3727767 520 White Plains Rd. Suite 5064 - Tarrytown, NY 10591
Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!
This module will take about 30 minutes to complete. Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad audience (which may include your target prospects). This lesson covers channels such as: Target: Trade publications Website Internet Search Engine Optimization Sponsorships Associations Networking Awareness: Broadcast (radio and television) Outdoor Newspaper Magazines
This module will take about 35 minutes to complete. For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as: SCOT analysis Market potential Messages Advertising channels Tracking & analysis
This module will take about 25 minutes to complete. Proper preparation enables you to maximize your time, build credibility with your contact, and speed up the sales process, which in turn means fewer stalls and objections. This lesson helps you develop the skills necessary to effectively prospect in person, by phone or through networking activities.
No one is born a sales person. No one has a special gift that makes customers buy products/services. Everyone can however, learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful sales person. With our “Top 10 Sales Secrets” workshop, participants will discover the specifics of how to develop the traits that will make them successful sales people and how to build positive, long lasting relationships with their customers! Workshop Objectives: Learn how to develop effective traits Learn how to “know” your clients better. Better represent the product/service Cultivate effective leads Sell with authority Learn how to build trusting, long term relationships with customers
Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. With our “Social Media and Marketing” workshop, participants will discover the specifics of how to effectively use social media marketing and its pros and cons. With our “Social Media and Marketing” workshop, participants will discover the specifics of how to effectively use social media marketing and its pros and cons. Workshop Objectives: Understand different social media platforms Identify audience Monitor and measure performance Consider pros and cons before making decisions
Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list. Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show! Workshop Objectives: Recognize effective ways of preparing for a trade show Know essential points to setting up a booth Know the Dos and Don’ts behaviors during the show Acknowledge visitors and welcome them to the booth Engage potential customers and work towards a sale Wrap up the trade show and customer leads
Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited. With our “Multi-Level Marketing” workshop, participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles. Workshop Objectives: Know how multi-level marketing works Build contacts Recruit new agents Be familiar with social media and marketing Provide training for recruits
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. Marketing Basics will provide the basic knowledge to participants and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing. Workshop Objectives: Define your market. Know the different types of marketing and ways to use them. Learn effective ways of communicating with the customer. Know how to set marketing goals and strategies. Recognize common marketing mistakes and know how to avoid them.
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. Workshop Objectives: Know how to conduct market research Develop a workable internet marketing campaign Recognize your target market Understand your brand Grasp SEO and website characteristics Find and capture leads
Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer. Workshop Objectives: Understand the language of sales Prepare for a sales opportunity Begin the discussion on the right foot Make an effective pitch Handle objections Seal the deal Follow up on sales Set sales goals Manage sales data Use a prospect board
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop. With our Prospecting and Lead Generation workshop, participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy. Workshop Objectives: Identify prospects Implement both traditional and new marketing methods Use the pipeline effectively Educate customers Track activity and make adjustments as needed
Experiencing a sales objection can be a disheartening event. Through this course participants will learn how to eliminate the objection and push through to get that sale. Even the best quality services or items can be turned down, and learning how to overcome these denials will be of great benefit. Overcoming Sales Objections is an essential part of the sales process, as it will open up a whole new set of opportunities. It will produce new sales and provide an ongoing relationship with new clients. Objections will always occur no matter the item being sold or presented. Workshop Objectives: Understand the factors that contribute to customer objections. Define different objections. Recognize different strategies to overcome objections. Identify the real objections. Find points of interest. Learn how to deflate objections and close the sale.
Everyone can always use some inspiration and motivation. This workshop will help participant’s target the unique ways each team member is motivated. Finding the right incentive for each member of your sales team is important as motivation works best when it is developed internally. Harness this through better communication, mentoring, and developing the right incentives. Motivating Your Sales Team will help participants create the right motivating environment that will shape and develop their sales team with right attitude and healthy competition. Instilling that unique seed which grows the motivation in your team will ensure an increase in performance and productivity. Have the best sales team you can have through better motivation. Workshop Objectives: Discuss how to create a motivational environment Understand the importance of communication and training in motivating sales teams Determine steps your organization can take to motivate sales team members Understand the benefits of tailoring motivation to individual employees Apply the principles of fostering a motivational environment to your own organization
In the age of online shopping and technology, in-person sales can easily be ignored. Do not overlook, however, the importance of personal contact. You never know when or where you will meet your next customer, and it is important to make a good impression. Everyone who is interested in sales must be confident in the art of in-person sales. With our “In-Person Sales” workshop, participants will discover the specifics of what it means to become an effective salesperson, and steps to success. They will learn how to connect with customers and move them through the sales process. Workshop Objectives: Understand in-person sales Explain the sales funnel Explore sales techniques Develop loyalty Identify ways to build customer base
Coaching is not just for athletes. More and more organizations are choosing to include coaching as part of their instruction. Coaching salespeople, when done correctly, will not only increase sales, it will have a positive impact on the community and culture of a company. The benefits of coaching salespeople are numerous and worth exploring With our “Coaching Salespeople” workshop, participants will discover the specifics of how to develop coaching skills. Workshop Objectives: Understand coaching Identify the difference between coaching and training Monitor data Practice coaching activities Affect company culture
In this 10 minute version, we examine the main questioning skills and how to use them for effective conversation control. Open, closed, leading, echoic, rhetorical and clarifying questions are all explained. There is a workbook for this video.
This 10 minute video explains the steps in negotiation and some tips on how to effectively negotiate. You will learn about the stages of negotiation, a beneficial outcome and useful tactics in a negotiation. There is a workbook for this video.