The purpose of this course is to provide the resources required to hone the message for a business, product, or services to help maximize the effectiveness of all your communication efforts.
Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!
This module will take about 25 minutes to complete. Proper preparation enables you to maximize your time, build credibility with your contact, and speed up the sales process, which in turn means fewer stalls and objections. This lesson helps you develop the skills necessary to effectively prospect in person, by phone or through networking activities.
Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list. Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show! Workshop Objectives: Recognize effective ways of preparing for a trade show Know essential points to setting up a booth Know the Dos and Don’ts behaviors during the show Acknowledge visitors and welcome them to the booth Engage potential customers and work towards a sale Wrap up the trade show and customer leads
No one is born a sales person. No one has a special gift that makes customers buy products/services. Everyone can however, learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful sales person. With our “Top 10 Sales Secrets” workshop, participants will discover the specifics of how to develop the traits that will make them successful sales people and how to build positive, long lasting relationships with their customers! Workshop Objectives: Learn how to develop effective traits Learn how to “know” your clients better. Better represent the product/service Cultivate effective leads Sell with authority Learn how to build trusting, long term relationships with customers
Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer. Workshop Objectives: Understand the language of sales Prepare for a sales opportunity Begin the discussion on the right foot Make an effective pitch Handle objections Seal the deal Follow up on sales Set sales goals Manage sales data Use a prospect board
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop. With our Prospecting and Lead Generation workshop, participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy. Workshop Objectives: Identify prospects Implement both traditional and new marketing methods Use the pipeline effectively Educate customers Track activity and make adjustments as needed
Experiencing a sales objection can be a disheartening event. Through this course participants will learn how to eliminate the objection and push through to get that sale. Even the best quality services or items can be turned down, and learning how to overcome these denials will be of great benefit. Overcoming Sales Objections is an essential part of the sales process, as it will open up a whole new set of opportunities. It will produce new sales and provide an ongoing relationship with new clients. Objections will always occur no matter the item being sold or presented. Workshop Objectives: Understand the factors that contribute to customer objections. Define different objections. Recognize different strategies to overcome objections. Identify the real objections. Find points of interest. Learn how to deflate objections and close the sale.
Everyone can always use some inspiration and motivation. This workshop will help participant’s target the unique ways each team member is motivated. Finding the right incentive for each member of your sales team is important as motivation works best when it is developed internally. Harness this through better communication, mentoring, and developing the right incentives. Motivating Your Sales Team will help participants create the right motivating environment that will shape and develop their sales team with right attitude and healthy competition. Instilling that unique seed which grows the motivation in your team will ensure an increase in performance and productivity. Have the best sales team you can have through better motivation. Workshop Objectives: Discuss how to create a motivational environment Understand the importance of communication and training in motivating sales teams Determine steps your organization can take to motivate sales team members Understand the benefits of tailoring motivation to individual employees Apply the principles of fostering a motivational environment to your own organization
In the age of online shopping and technology, in-person sales can easily be ignored. Do not overlook, however, the importance of personal contact. You never know when or where you will meet your next customer, and it is important to make a good impression. Everyone who is interested in sales must be confident in the art of in-person sales. With our “In-Person Sales” workshop, participants will discover the specifics of what it means to become an effective salesperson, and steps to success. They will learn how to connect with customers and move them through the sales process. Workshop Objectives: Understand in-person sales Explain the sales funnel Explore sales techniques Develop loyalty Identify ways to build customer base
Coaching is not just for athletes. More and more organizations are choosing to include coaching as part of their instruction. Coaching salespeople, when done correctly, will not only increase sales, it will have a positive impact on the community and culture of a company. The benefits of coaching salespeople are numerous and worth exploring With our “Coaching Salespeople” workshop, participants will discover the specifics of how to develop coaching skills. Workshop Objectives: Understand coaching Identify the difference between coaching and training Monitor data Practice coaching activities Affect company culture
In this 10 minute version, we examine the main questioning skills and how to use them for effective conversation control. Open, closed, leading, echoic, rhetorical and clarifying questions are all explained. There is a workbook for this video.
This 10 minute video explains the steps in negotiation and some tips on how to effectively negotiate. You will learn about the stages of negotiation, a beneficial outcome and useful tactics in a negotiation. There is a workbook for this video.
This 10 minute video explains the basics of selling including the concepts of uncovering customer needs, handling objections, features and benefits and closing the sale. There is a workbook for this video
This video covers ways to improve your confidence in closing a sale. There are several types of sales closes and we discuss some of them here with examples. Learn some key techniques in being able to ask for the business and successfully close a sale. There is a workbook for this video.
INCLUDES 2 FULL COURSES. This training set is made up of two core Pre-Sales Activities to help you generate high target sales opportunities. Courses included in this set are: 1) Properly Prepare for Sales Activities 2) Conduct Effective Prospecting Sessions
INCLUDES 2 FULL COURSES For high-performing sales professionals, the sales process doesn’t end with closing the sale. There is still work to be done! Now is the time to engage in your Post-Sales Activities. This Training Set will walk you through two key elements of your Post-Sale Activities: 1) How to Position and Obtain Case Studies and Testimonials for use in future sales opportunities and 2) How to Obtain Referrals to other highly-qualified prospects. This allows you to progress from the “one to one sale” to the “one to many” sale and leverage your time with high-target, high-return prospects.
INCLUDES 8 COMPLETE COURSES. Once you are engaged with a prospect, there are 8 Core-Activities that, if followed, will increase the likelihood of a successful sale. This Training Set includes the following 8 courses: 1) Building Professional Trust and Rapport 2) How to Uncover Key Decision Makers Involved in the Decision-Making Process 3) Setting Agenda’s and Expectations for the Meeting 4) The ins and outs of Impact Based Company Overview Presentations 5) The Steps to Conduct an Effective Needs Analysis 6) Presenting Your Solutions 7) Essential Closing Skills 8) How to Overcome Objections
This course will take your sales associates through the the basics of selling in retail. Set in a variety of retail environments the course shows examples of good and bad sales techniques and gives your employees a simple step-by-step guide to becoming great at retail sales. This course has five sections that represent each of the five stars. STAR ONE: Greet the Customer Acknowledge every customer immediately Establish eye contact Approach your customer with a verbal greeting STAR TWO: Determine His or Her Needs Use open ended questions Keep control of the sale Lead the customer Show choices STAR THREE: Present Merchandise Use the process of elimination Show merchandise that you feel your customer would like Show coordinating items or accessories Know your products STAR FOUR: Validate the Selection Verify the customer is fully satisfied Encourage your customers to try on the merchandise STAR FIVE: Close the Sale Continue showing merchandise Show a “keep it in mind” item Thank your customer for the business This course includes a video an employee quiz.
This module will take about 25 minutes to complete. Many sales representatives encounter stalls in the sales process because they do not properly establish expectations. This lesson covers how to establish agendas and expectations that enable you to maintain control, avoid stalls, and accomplish all the steps of your sales process. The result: a positive outcome that drives up your close ratio. This lesson includes areas such as: The importance of setting an agenda in establishing expectations Components of the agenda Involving prospects in establishing expectations Best practices of setting agendas and establishing expectations
This module will take about 35 minutes to complete. Many sales people fear objections, generally because they do not know how to handle them when they arise. Really, sales people should embrace objections because they indicate that the prospect is engaged and participative in the sales process, and this is a terrific sign! This module provides the tools necessary to handle any objection that comes your way, and in a way that leverages the objections to get MORE buy-in from the prospect and helps close the sale. This lesson includes: Why objections are good The difference between objections and stalls and why they occur Types of objections and how to handle them In addition, we include an exercise that will enable you to fine-tune your newly developed skill using the objections you typically get from your prospects.
This module will take about 30 minutes to complete. Referrals (both internal and external) are crucial to a sales person's success. Internal referrals help ensure you know all the decision makers, the decision-making process and buying criteria for opportunities in process. External referrals help by warming up cold calls and increasing your close ratios. In this lesson we discuss why referrals are important, why you need and must have referrals, and how to secure, leverage, manage and position them in the sales process. This lesson includes: Types of referrals, internal and external Why you want, need and must have them How to get them How to leverage them How to manage them How to position them in the sale