Business Psychology: Lead And Influence Your Team With Psychological Insights Course

Would you like to learn how someone's cultural background influences your ability to persuade them? Would you like to learn how you can transition into a leadership role using key psychological techniques like social identity theory? Do you want to learn how understanding your audience can help you better appeal to their emotions? If so, then this is the course for you!

Being a leader doesn't always mean that you can influence your team. As you'll learn in this course, leadership influence encompasses much more than being in charge. It's about building relationships, being a good communicator, showing empathy and being helpful. Research shows that 90% of HR leaders say that to succeed in today's work environment, leaders must focus on the human aspects of leadership. Another study found that only 29% of employees believed their leader was a "human" leader. These statistics show that forming meaningful connections with your team is essential if you want to be successful and more influential. 

Over a series of short video-based lectures, we will guide you as we unravel the intricacies of persuasive communication and leadership. Throughout this course, you will gain valuable insights into the dynamics of social influence and how it directly impacts your ability to persuade and connect with your audience. You will unveil the significance of social norms and show you how understanding them can empower you to influence your team effectively. We will delve into the concept of social identity, demonstrating how to leverage it to enhance your team's self-esteem and create a positive and collaborative work environment. You will also navigate the intricacies of crafting a persuasive communication strategy by examining the interplay between your audience, credibility, and message. 

We will take you through the process of tailoring your approach to resonate with diverse personalities and preferences. Furthermore, explore the dimensions of personality - openness, conscientiousness, extroversion, agreeableness, and neuroticism - and understand how they play a pivotal role in determining your leadership style. Finally, you will uncover how this self-awareness can be harnessed to lead authentically and make a lasting impact. 

By the end of this course, you will understand how social identity, using effective persuasive communication strategies and culture, can impact your leadership style. 

This Influence and Leadership course is part four of our six-course series on Business Psychology. If you're interested in learning more about how to use psychological techniques to have a more positive influence over your team and be a more effective leader, then check out the other courses in the series, as well as our wider catalogue. Enrol now to learn more! 

Who Is The Course For?

- Mid-career professionals who want to have a more positive influence on team members to create a better work culture
- Aspiring entrepreneurs who want to become effective leaders
- Managers who want to understand how sharing their audience's beliefs can help them get more support in decision-making
- Leaders who want to learn how to adapt their leadership style to suit their team members
- C-level executives who want to be more persuasive and maintain quality business relationships

The Expert Academy delivers Professional Development and Leadership training that equips employees with real-world workplace skills. Their catalog includes courses on communication skills, productivity, business strategy, and workplace culture. Designed to inspire and engage, the training helps learners achieve personal growth and career advancement. The Expert Academy emphasizes practical knowledge that can be applied immediately in professional settings. Organizations leverage these courses to build stronger, more effective teams.