Demonstrating Value Course
Last Updated 08/2025
English
Export to your LMS
Full Lifetime Access
Self-Paced
Finish in
60 mins!
Finish in
60 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
Knowing why sales is always about customer value – not product features
Recognizing and responding to your customers’ most important buying motives
Arguing the benefits of a purchase with the help of the 5-step model in a simple and structured way
Crafting a personalized demonstration of value
Skills covered in this course
Description
The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e-learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition, and appropriate response. Building on this, participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.
Author
Pinktum provides high-quality, video-based courses focused on Leadership, Communication Skills, and Digital Transformation. Their catalog covers Emotional Intelligence, Conflict Resolution, Team Collaboration, and Change Management, blending psychology and business expertise. Training is interactive and scenario-based, making complex topics easy to apply in practice. Pinktum emphasizes soft skills and workplace culture as critical drivers of professional success. Their content supports organizations in upskilling staff for the modern workplace.
Demonstrating Value Course
Demonstrating Value
The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e-learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition, and appropriate response. Building on this, participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.
Frequently Asked Questions
This course is designed for employees and supervisors who need to complete Demonstrating Value Course training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 60 minutes to complete and can be paused and resumed at any time.
Yes. Learners receive a downloadable certificate upon successful completion, which can be used for compliance records and audits.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
