Sales Skills: Master The Sales Funnel To Optimise Your Winning Sales Process Course
Last Updated 09/2025
English
Export to your LMS
Full Lifetime Access
Self-Paced
Finish in
70 mins!
Finish in
70 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
Understand the four stages of a sales and marketing funnel.
Optimise your funnel using key sales metrics and principles.
Create an ideal customer profile to guide your sales efforts.
Uncover and respond to your customers' real wants and needs.
Align your sales process with the buyer’s journey to build trust and value.
Use pre-call planning to improve sales conversations and outcomes.
Enhance customer experience and grow recurring revenue.
Assess customer lifetime value and retain loyal, long-term customers.
Description
Do you want to build a modern sales process that truly satisfies your customers' needs? Are you ready to learn the foundations of an effective sales and marketing funnel that delivers results? If so, this sales foundation and fundamentals course is for you.
The sales landscape has changed dramatically in recent years, driven by shifting buyer behaviour, digital transformation and new technologies. Yet while the sales environment has evolved, the core principles of effective selling remain the same. This course is designed to ground you in those fundamentals, while also giving you the tools to adapt and thrive in today’s market.
You’ll learn how to structure a high-performing sales and marketing funnel, optimise it with the right metrics and create a sales process that aligns with your customers’ journey. You’ll explore how to define your ideal customer profile, build strong pre-call plans, assess customer lifetime value and deliver an excellent experience that drives loyalty and repeat business.
The course is practical and hands-on, delivered through short video lessons supported by worksheets, reference materials and downloadable resources. Whether you’re refreshing your knowledge, new to sales or working closely with sales teams, this course gives you a clear understanding of the terminology, strategy and tools used in high-performing sales functions.
By the end, you’ll have the skills to define a successful sales process, engage customers more meaningfully and build long-term profitable relationships that support business growth.
Enrol now to strengthen your sales foundations and set yourself up for success.
Who Is This Course For?
- Sales professionals who want to refresh their knowledge of core sales principles and adapt to a changing sales environment.
- Individuals new to sales who want to build a strong foundation in sales funnels, customer journeys and modern selling strategies.
- Professionals in non-sales roles - such as marketing, product development, finance or HR - who want to better understand sales to support growth and collaboration.
- Anyone working alongside sales teams or recruiting for sales roles who needs a deeper grasp of sales fundamentals.
The sales landscape has changed dramatically in recent years, driven by shifting buyer behaviour, digital transformation and new technologies. Yet while the sales environment has evolved, the core principles of effective selling remain the same. This course is designed to ground you in those fundamentals, while also giving you the tools to adapt and thrive in today’s market.
You’ll learn how to structure a high-performing sales and marketing funnel, optimise it with the right metrics and create a sales process that aligns with your customers’ journey. You’ll explore how to define your ideal customer profile, build strong pre-call plans, assess customer lifetime value and deliver an excellent experience that drives loyalty and repeat business.
The course is practical and hands-on, delivered through short video lessons supported by worksheets, reference materials and downloadable resources. Whether you’re refreshing your knowledge, new to sales or working closely with sales teams, this course gives you a clear understanding of the terminology, strategy and tools used in high-performing sales functions.
By the end, you’ll have the skills to define a successful sales process, engage customers more meaningfully and build long-term profitable relationships that support business growth.
Enrol now to strengthen your sales foundations and set yourself up for success.
Who Is This Course For?
- Sales professionals who want to refresh their knowledge of core sales principles and adapt to a changing sales environment.
- Individuals new to sales who want to build a strong foundation in sales funnels, customer journeys and modern selling strategies.
- Professionals in non-sales roles - such as marketing, product development, finance or HR - who want to better understand sales to support growth and collaboration.
- Anyone working alongside sales teams or recruiting for sales roles who needs a deeper grasp of sales fundamentals.
System Requirements
Microsoft Internet Explorer or higher +is preferred, Microsoft Edge, Google Chrome latest, iPad iOS latest Tablet only, Mac OS . or . PC only Apple Safari or , Android Google Chrome latest. Course playback is not recommended for mobile phones. For optimal playback, it is also recommended that learners close all other browser windows when viewing a course.
Author
The Expert Academy delivers Professional Development and Leadership training that equips employees with real-world workplace skills. Their catalog includes courses on communication skills, productivity, business strategy, and workplace culture. Designed to inspire and engage, the training helps learners achieve personal growth and career advancement. The Expert Academy emphasizes practical knowledge that can be applied immediately in professional settings. Organizations leverage these courses to build stronger, more effective teams.
Sales Skills: Master The Sales Funnel To Optimise Your Winning Sales Process Course
Frequently Asked Questions
This course is designed for employees and supervisors who need to complete Sales Skills: Master The Sales Funnel To Optimise Your Winning Sales Process Course training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 70 minutes to complete and can be paused and resumed at any time.
Yes. Learners receive a downloadable certificate upon successful completion, which can be used for compliance records and audits.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
The sales landscape has changed dramatically in recent years, driven by shifting buyer behaviour, digital transformation and new technologies. Yet while the sales environment has evolved, the core principles of effective selling remain the same. This course is designed to ground you in those fundamentals, while also giving you the tools to adapt and thrive in today’s market.
You’ll learn how to structure a high-performing sales and marketing funnel, optimise it with the right metrics and create a sales process that aligns with your customers’ journey. You’ll explore how to define your ideal customer profile, build strong pre-call plans, assess customer lifetime value and deliver an excellent experience that drives loyalty and repeat business.
The course is practical and hands-on, delivered through short video lessons supported by worksheets, reference materials and downloadable resources. Whether you’re refreshing your knowledge, new to sales or working closely with sales teams, this course gives you a clear understanding of the terminology, strategy and tools used in high-performing sales functions.
By the end, you’ll have the skills to define a successful sales process, engage customers more meaningfully and build long-term profitable relationships that support business growth.
Enrol now to strengthen your sales foundations and set yourself up for success.
Who Is This Course For?
- Sales professionals who want to refresh their knowledge of core sales principles and adapt to a changing sales environment.
- Individuals new to sales who want to build a strong foundation in sales funnels, customer journeys and modern selling strategies.
- Professionals in non-sales roles - such as marketing, product development, finance or HR - who want to better understand sales to support growth and collaboration.
- Anyone working alongside sales teams or recruiting for sales roles who needs a deeper grasp of sales fundamentals.