Description
Are you struggling to connect with customers in a meaningful way? Do your sales conversations lack the impact needed to drive real results? Are you looking for a reliable method to boost both conversions and confidence? If so, this course is designed for you.
Successful sales aren’t just about pitching features or benefits - they’re about understanding psychology. This course reveals how to apply powerful psychological principles to your sales strategy, enabling you to influence customer decisions, build trust and close deals more effectively.
You’ll begin by exploring what drives your customers to buy, using Maslow’s Hierarchy of Needs as a foundation for understanding motivation. With practical examples - including a case study from Coca-Cola - you’ll learn how to adapt your messaging to resonate with customers’ core emotional drivers.
Next, the focus shifts inward. Your mindset plays a critical role in every sales interaction. This course will help you recognise how your state of mind impacts performance, showing you how to stay grounded, focused and persuasive under pressure. By aligning your psychology with that of your customer, you’ll be able to communicate with greater confidence, empathy and influence.
You’ll then learn a practical six-step process - preparation, connection, probing, matching, agreeing and closing - that brings these insights together into a repeatable framework you can apply across sales conversations. With this structure in place, you’ll feel equipped to lead persuasive, purposeful dialogue that moves prospects towards a ‘yes’.
By the end of the course, you’ll not only understand the psychology of sales, you’ll be able to teach it. Whether you're a business leader looking to upskill your team or a sales professional ready to elevate your results, this course gives you the mindset, tools and techniques to succeed.
Enrol now to master the psychology behind sales - and start closing with confidence.
Who Is The Course For?
- Sales professionals and business owners looking for an improved sales strategy.
- Professionals looking to maximise sales conversions using psychological tricks and methods.
- Any business owner prioritising profitable growth for their company.
- Anyone looking to better understand the psychology of human persuasion to get what they want.
What you'll learn
Learn about the psychology of sales and how to apply it in real-life scenarios.
Consider the customer’s decision-making process when considering a purchase.
Understand why your customer’s mindset - and your own - matter when selling and what to do about it.
Adopt tried-and-tested sales psychology tips and techniques that are that will engage your customer and close the purchase.
System Requirements
Microsoft Internet Explorer or higher +is preferred, Microsoft Edge, Google Chrome latest, iPad iOS latest Tablet only, Mac OS . or . PC only Apple Safari or , Android Google Chrome latest. Course playback is not recommended for mobile phones. For optimal playback, it is also recommended that learners close all other browser windows when viewing a course.
The Expert Academy
The Expert Academy delivers Professional Development and Leadership training that equips employees with real-world workplace skills. Their catalog includes courses on communication skills, productivity, business strategy, and workplace culture. Designed to inspire and engage, the training helps learners achieve personal growth and career advancement. The Expert Academy emphasizes practical knowledge that can be applied immediately in professional settings. Organizations leverage these courses to build stronger, more effective teams.
Successful sales aren’t just about pitching features or benefits - they’re about understanding psychology. This course reveals how to apply powerful psychological principles to your sales strategy, enabling you to influence customer decisions, build trust and close deals more effectively.
You’ll begin by exploring what drives your customers to buy, using Maslow’s Hierarchy of Needs as a foundation for understanding motivation. With practical examples - including a case study from Coca-Cola - you’ll learn how to adapt your messaging to resonate with customers’ core emotional drivers.
Next, the focus shifts inward. Your mindset plays a critical role in every sales interaction. This course will help you recognise how your state of mind impacts performance, showing you how to stay grounded, focused and persuasive under pressure. By aligning your psychology with that of your customer, you’ll be able to communicate with greater confidence, empathy and influence.
You’ll then learn a practical six-step process - preparation, connection, probing, matching, agreeing and closing - that brings these insights together into a repeatable framework you can apply across sales conversations. With this structure in place, you’ll feel equipped to lead persuasive, purposeful dialogue that moves prospects towards a ‘yes’.
By the end of the course, you’ll not only understand the psychology of sales, you’ll be able to teach it. Whether you're a business leader looking to upskill your team or a sales professional ready to elevate your results, this course gives you the mindset, tools and techniques to succeed.
Enrol now to master the psychology behind sales - and start closing with confidence.
Who Is The Course For?
- Sales professionals and business owners looking for an improved sales strategy.
- Professionals looking to maximise sales conversions using psychological tricks and methods.
- Any business owner prioritising profitable growth for their company.
- Anyone looking to better understand the psychology of human persuasion to get what they want.