The integration of Web 2.0 technologies in a company learning system can be a time-consuming and difficult endeavor, riddled with obstacles.

In last month’s McKnsey Quarterly, Michael Chui, Andy Miller, and Roger P. Roberts provided an article on “Six ways to make Web 2.0 work” for LMS-hosted and company learning systems trying out Web 2.0 technologies.

“We have found that, unless a number of success factors are present, Web 2.0 efforts often fail to launch or reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results,” they write. (See the next post.)

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