HIPAA: 12. Marketing - FAQ
6 min! Run Time
Employees
only
Provided
What you'll learn
Skills covered in this course
Description
HIPAA greatly affects how covered entities can market products and services to patients. Marketing means any communication that encourages someone to buy or use a product or service — and it is a tricky area for compliance.
What this course covers:
- How HIPAA defines marketing
- When protected health information may be used for marketing
- Frequently asked marketing compliance questions
- Why legal review matters before sharing PHI
Ideal for marketing, compliance, and administrative staff at covered entities.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Frequently Asked Questions
Broadly — any communication encouraging someone to buy or use a product or service. That definition catches activities organisations do not think of as marketing.
Because ordinary patient communication and marketing can look similar. The distinction determines whether authorization is needed, and getting it wrong is a common violation.
Only in defined circumstances. Part twelve sets out where patient authorization is required first and where limited exceptions apply.
The course addresses where routine patient communication ends and marketing begins — precisely the boundary that causes confusion.
Anyone involved in patient communication, outreach or promotion, including staff who draft messages without considering them marketing.
