Why is Data Analytics Important?

There is an increasing amount of data available to organisations. This is in large part due to the rise of the internet and online services.

This data can be enormously valuable to organisations. However, for this to be the case, it has to be effectively analysed to produce useful findings.

In this course, we’ll learn what data analytics is and why it’s so important for businesses. The course finishes with some knowledge-check questions, to help you reflect on what you’ve learned.