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Consistent business analysis is critical to a company’s short- and long-term success. Because the SWOT framework is such a simple, flexible, and powerful tool, organizations can use it to examine, plan, and implement business decisions and plans that range from incremental to comprehensive. By gathering a range of input from inside and outside the organization, your analysis will provide substantial, relevant, and objective data to guide your decision-making. Whether you’re planning new corporate-wide strategic goals or reviewing departmental processes, a well-executed SWOT analysis will enable you to focus on your strengths, diminish threats, and take advantage of identified business and market opportunities as you move forward.
At the end of this course, you will be able to:
1. Describe SWOT Analysis
2. Conduct a SWOT Analysis
3. Create a SWOT Action Plan
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