Research Methods in Business: Research Approaches and Ethical Considerations

Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes. 

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

Background: Mixed methods research refers to any research design that includes aspects of both quantitative and qualitative data collection and analysis (Creswell, 2015). Mixed methods research is undertaken when the research objective can only be achieved by accessing both sorts of information.

In a business context, mixed methods are often used:
• Sequentially (qualitative then quantitative, when qualitative data such as interviews is used to develop a questionnaire for a large-scale quantitative survey.,
• Sequentially, (quantitative then qualitative) when the analysis of quantitative data raises further questions that need to be addressed qualitatively. This might take the form of a survey followed by some semi-structured interviews to try and understand some of the survey outcomes, and
• Concurrently in Case Studies where both forms of data are collected and analysed at the same time in quick succession.