Federal Trade Commission: 02. False Advertising, Endorsements, and Reviews
7 min! Run Time
Employees
only
Provided
What you'll learn
Description
Customers depend on honest information, and the FTC polices the claims businesses make. This module examines false advertising, endorsements, and reviews.
What this course covers:
- What makes advertising false or deceptive
- FTC rules on endorsements and testimonials
- Standards for online reviews
- How the FTC investigates and enforces violations
Ideal for marketing, sales, and compliance teams responsible for advertising claims.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Frequently Asked Questions
This module examines what makes advertising false or deceptive, the standard the FTC uses when reviewing marketing claims.
The module covers FTC rules on endorsements and testimonials, which govern how businesses can use customer or influencer statements.
Yes, it sets out standards for online reviews, an area the FTC actively monitors alongside traditional advertising claims.
The module explains how the FTC investigates and enforces violations related to false advertising and endorsement practices.
Marketing, sales, and compliance teams responsible for the advertising claims a business makes to consumers.