Media Training
25 min! Run Time
Employees
only
of Completion
What you'll learn
Skills covered in this course
Description
The media is a convoluted place, to say the least. You've got television and radio stations, podcasts, streaming media, newspapers, and magazines telling stories and giving their opinions. It's hard to know what or whom to believe, and it's hard to understand which medium will best represent your business. In this series, we're going to talk all-things-media, so you can understand how to better utilize the media to your company's advantage. Here in this first course, we'll discuss the history of media and where people get their news today.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Media Training
Sometimes your business makes the news in a less-than-positive way. When that happens, you may need to respond to tough media, and preparation makes all the difference.
What this course covers:
- Recognizing situations that call for a careful media response
- Handling questions from reporters
- Putting out a clear public statement
- Staying composed so tough coverage does not catch you off guard
You finish ready to respond to difficult media with poise.
Build a social media presence that works for your business, not against it.
What this course covers:
- Why social media is a powerful tool that needs careful management
- Understanding your demographics to reach the right audience
- Deciding what to post and where to attract followers
- The benefits of hiring a social media manager and starting a podcast
You'll leave ready to maintain a positive, effective social presence.
The media landscape is a convoluted place, from television and radio to podcasts, streaming, newspapers, and magazines. This first course in the series helps you make sense of it.
What this course covers:
You will build a foundation for using media strategically in later courses.