Online Courses Professional Development Business Skills Media Training

Media Training

Created by: HSI - Health & Safety Institute

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English

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Self-Paced
Finish in
25 mins!

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Employees
only

Certificate
of Completion

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What you'll learn

Media Training: Introduction to Media Training

Media Training: Media Appearances

Media Training: Handling Tough Media

Media Training: 04. Social Media

Skills covered in this course

business business skills media training HSI-ej4

The media is a convoluted place, to say the least. You've got television and radio stations, podcasts, streaming media, newspapers, and magazines telling stories and giving their opinions. It's hard to know what or whom to believe, and it's hard to understand which medium will best represent your business. In this series, we're going to talk all-things-media, so you can understand how to better utilize the media to your company's advantage. Here in this first course, we'll discuss the history of media and where people get their news today.

System Requirements

• Windows 7 and newer
• Mac OS 10 and newer
Supported Browsers:
The current and previous major releases of the following browsers
• Safari v11 and higher
• Firefox v65 or higher
• Chrome v70 and higher
• Microsoft Edge v42 and higher
• Internet Explorer v11 and higher (Windows only- may exhibit visual differences from other
browsers)
Computer Speed and Processor:
• Use a computer 5 years old or newer when possible.
• 1GBofRAM
• 2GHz processor

Author

HSI - Health & Safety Institute

2054 Courses

Making the Workplace Safer and Smarter

HSI (Health & Safety Institute) is a recognized leader in Environmental, Health and Safety (EHS) and workforce development software, training, and compliance solutions.

HSI is your single-source partner for EHS, Compliance, and Professional Development solutions. HSI provides integrated e-learning content, training solutions, and cloud-based software designed to enable your business to improve safety, operations, and employee development. Across all industries, we help safety and technical managers, human resources, first responders, and operational leaders train and develop their workforce, keep workers safe, and meet regulatory and operational compliance requirements. We are a unique partner that offers a suite of cloud-based software solutions including learning management, safety management, chemical SDS management, and more, integrated with our content and training so businesses can not only monitor and manage multiple workflows in one system, but train employees via one partner.

Media Training

Media Training: Introduction to Media Training The media is a convoluted place, to say the least. You've got television and radio stations, podcasts, streaming media, newspapers, and magazines telling stories and giving their opinions. It's hard to know what or whom to believe, and it's hard to understand which medium will best represent your business. In this series, we're going to talk all-things-media, so you can understand how to better utilize the media to your company's advantage. Here in this first course, we'll discuss the history of media and where people get their news today.

Media Training: Media Appearances

Representing your company in the media can be intimidating and overwhelming without any training or experience. Sitting down to an interview for a magazine article requires a different set of answers than that of a television or radio interview. Speaking of radio, how are you supposed to sound? And for TV, what do you wear? What do you do with your hands? So many questions! We'll answer those here in our course on media appearances.

Media Training: Handling Tough Media Sometimes events happen related to your business that make the news in a not-so-positive way. There might be a report in a newspaper or on the local news, or a poor review of your product on a podcast. Whatever the case may be, there might come a time when you need to respond to tough media relating to your business. Reporters could be asking you questions. You might have to put out a statement. If you're not prepared, these situations can be awkward and uncomfortable. Which is why in this program, we'll address how to handle tough media.

Media Training: 04. Social Media The amount of people using social media in the U.S. today is a whopping 45%. It can be an extremely powerful tool for businesses, but you need to know how to manage it. In this course, we'll talk about how to maintain a positive social media presence by understanding your demographics, determining what to post and where to attract followers, and the benefits of hiring a social media manager. We'll also discuss the advantages associated with starting a podcast.

Helping businesses stay compliant since 2007

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Price per license

$20.00

No. of licenses

Total

$20.00

Media Training

What you'll learn

Skills covered in this course

Overview

Included Modules