Why is UX and UI Important?

Why is UX / UI important? There are many apps and websites on the marketplace. As a result, consumers have a lot of choice when deciding which ones to use. 

When multiple services provide similar underlying technology, users will tend to pick the one that is the most visually appealing, intuitive, and user-friendly. Due to this, it’s necessary for creators to optimise the UX / UI of their digital services. 

In this course, we'll look at what UI and UX are. Then, we'll look at some of the reasons why optimising UX / UI is so important.

The course finishes with some knowledge-check questions, to help you reflect on what you've learned.