Marketing for Small Business
20 min! Run Time
Employees
only
of Completion
What you'll learn
Skills covered in this course
Description
Marketing is an essential part of running a small business. If you're lucky you or someone on your team has a marketing background and applying that to your small business is no big deal. However, for many small business owners, that is not the case. If that is you, here are some tips to get started building a marketing plan and strategizing your marketing budget.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Marketing for Small Business
If you run a small business without a marketing department or degree, this course gives you the goals and strategy you need to market effectively and grow.
What this course covers:
- Traditional marketing methods many companies use
- More cost-effective marketing techniques
- How to set clear marketing goals
- How to measure your marketing results
For small business owners who want a practical marketing starting point.
This course shows small business owners how to track marketing results so you know exactly where your time and money are best spent.
What this course covers:
- Understanding marketing channels
- Key performance indicators (KPIs) for marketing
- Measuring return on investment (ROI)
- Monitoring and reviewing your marketing activities
For small business owners who want a marketing plan that grows with the business.
Marketing is essential to running a small business, even if no one on your team has a marketing background.
What this course covers:
Ideal for small business owners taking marketing into their own hands.