Retailer Hot Buttons: 01. Sales Traffic

The key to selling is understanding the keys to buying. And the keys to buying come from the retailer's point of view. That's why it's important to consider hot buttons. These are problems, needs, desires, or pains that motivate your customer to take action to solve those problems and make purchases. Understanding retailer hot buttons helps sellers like us to identify unique problems that buying our products can solve. Retailers are in business to make money, but there are only two ways to do that, and those are the hot buttons. Hot button number one is sales traffic, and hot button number two is transaction size. In this course, we'll focus on sales traffic and how to align your sales pitches to being the solution to this retailer hot button.

HSI (Health & Safety Institute) is a recognized leader in Environmental, Health and Safety (EHS) and workforce development software, training, and compliance solutions.

HSI is your single-source partner for EHS, Compliance, and Professional Development solutions. HSI provides integrated e-learning content, training solutions, and cloud-based software designed to enable your business to improve safety, operations, and employee development. Across all industries, we help safety and technical managers, human resources, first responders, and operational leaders train and develop their workforce, keep workers safe, and meet regulatory and operational compliance requirements. We are a unique partner that offers a suite of cloud-based software solutions including learning management, safety management, chemical SDS management, and more, integrated with our content and training so businesses can not only monitor and manage multiple workflows in one system, but train employees via one partner.