Introduction to Web and eCommerce User eXperience Design

Description

This free, roughly 30-minute course introduces the foundations of user experience design for web and eCommerce sites, so you can build a stronger base before going deeper.

What this course covers:

• The core UX design elements that shape a web interface: usability, persuasion, and graphic design
• Concrete examples drawn from real websites
• Why and how the quality of the user experience affects an eCommerce site's bottom line
• The foundational points to know before taking more advanced UX courses

By the end, you will understand the key ideas that underpin effective user experience design online.

Table of Contents

Introduction
What is "User eXperience"?
What Makes a Great User eXperience?
Show Me
Why is the User eXperience Important?
There is a Great Deal of Room for Improvement
Websites Typically Evolve the Quality of their User eXperience
There is a Natural Order to the Design of a Website User eXperience
Summary

System Requirements

See System Requirements in the Coggno Knowledge Base

Author

Deborah J. Mayhew, PhD

1 Courses

Deborah J. Mayhew, Ph.D., co-founder and CEO of The Online User eXperience Institute (OUXI) is an internationally recognized consultant, author, teacher and speaker on engineering and designing for the User eXperience.

Deborah was one of the earliest pioneers of the field of software and web user experience. She has been Owner and Principal Consultant at Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to designing and engineering for the User eXperience, since 1986, when she became one of the first independent consultantsin her field. 

Deborah's clients have included IBM, AT&T, The World Bank, Hewlett-Packard, Ford Motor Company, American Express, The New York City Police Department, Apple Computer, American Airlines, Texas Instruments, NASA, JP Morgan Chase, The National Cancer Institute, Computer Science Corporation, Siemens, Cisco Systems, the IRS and many others.  Deborah has designed user experiences not only for web sites, but also for traditional desktop software applications, medical technology, scientific instruments, and robots.  She has taught courses in many of her client organizations as well as at many professional conferences.

Deborah holds a B. A. in Psychology from Brown University, an M. A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. She has authored or co-authored four books on topics in User eXperience engineering, and has contributed chapters to many other books in the field. One popular book is The Usability Engineering Lifecycle. Another recent book is Cost Justifying Usability: An Update for the Internet Age, co-edited with Randolph G. Bias.