Strategic Management Approaches
English
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Full Lifetime Access
Self-Paced
Finish in
60 mins!
Finish in
60 mins!
Made for for
Employees
only
Employees
only
No Certificate
Provided
Provided
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What you'll learn
Examine and evaluate the strategic management theories, concepts and strategy within an organisation
Identify and plan for achievement of long-term company objectives, competitive advantage and business profitability.
Apply strategy to the Firm
Skills covered in this course
Description
Decription:Strategy and strategic management theory are required to manage long-term company objectives, competitive advantage, and business profitability. This course will help students understand the definition of strategy and how it links to other key decision making in business.
Background: Lynch suggests there are 2 key approaches to strategy: the prescriptive or rational approach, which focuses on Johnson and Scholes’ strategic planning process and the emergent approach where strategy is an experimental process of trial and errors and there is no clear link between formulation and execution.
Author
Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.
