Applied Marketing All Modules
6h 40 min! Run Time
Employees
only
Provided
What you'll learn
Skills covered in this course
Description
Throughout these modules, students will learn key marketing concepts including the principles of marketing, the marketing planning process and marketing environmental analysis. In these modules, you will learn how to analyze the marketing environment by using tools such as PESTLE, Five-Forces, SWOT Analysis, Porter’s Value Chain and Marketing Plan Templates.
Students will examine current marketing practices in a diverse range of marketing contexts, and you will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the firm. These modules will provide students with the skills to effectively evaluate, manage and design the marketing function and contribute to a firm’s future marketing direction through applying modern marketing thought.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
Applied Marketing All Modules
A marketing environmental analysis helps you understand the external forces that shape your business.
What this course covers:
- External environment analysis and the PESTLE framework
- Demographic change, ageing and consumer behaviour
- The technology evolution and its effect on consumers
- Stakeholder analysis
Helps you adapt strategy to seize opportunities and reduce external threats.
Assessing the system a firm operates in takes several layers of internal and external analysis.
What this course covers:
- Industry and market analysis
- Enterprise value chain and competitor analysis
- SWOT gap analysis and TOWS conversion strategies
- Porter's Five-Forces model and building in risk
Ideal for marketers planning strategy around industry and market conditions.
This course develops the marketing skills needed to plan effectively across diverse contexts, taking you through each function that shapes a successful marketing plan.
What this course covers:
- Segmentation, value proposition, and target market
- Product life cycle and building a product strategy
- Positioning, pricing, channels, and distribution
- Promotion, brand advertising, and customer relationship marketing
For professionals who want to master market planning end to end.
This course develops team marketing skills for executing a marketing plan, from action planning to measuring results.
What this course covers:
- Action planning with clear roles and responsibilities
- Metrics, control, and contingency planning
- Marketing and information technology, including marketing automation
- Building and working within a marketing team
- Setting timelines, budgets, and performance measurements
For marketing professionals turning strategy into an executable action plan.
Marketing is everywhere, and it exists to find and retain customers by creating value better than the competition.
What this course covers:
A strong foundation for anyone learning to analyze marketing critically.