Marketing Plan Development Framework
1h 3 min! Run Time
Employees
only
Provided
Skills covered in this course
Description
A marketing plan is the blueprint for an organization's marketing efforts. This 63-slide PowerPoint walks you through building a comprehensive plan from start to finish.
What this course covers:
- The marketing management process and market segmentation
- Market analysis and building marketing programs
- Planning and running marketing campaigns
- Promotional methods and budgeting
Includes both instructional slides and diagram templates for marketers and business owners.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
What Is Flevy?
Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.
Marketing Plan Development Framework
This is a 63-slide PowerPoint.
A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketing plan.
Topics include:
Marketing Management Process
Market Segmentation
Market Analysis
Marketing Programs
Marketing Campaigns
Promotional Methods
Budgeting
This document includes both instructional slides and diagram templates.