Product Lifecycle
Last Updated 01/2017
English
Full Lifetime Access
Finish in
34 min! Run Time
34 min! Run Time
Made for for
Employees
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Employees
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No Certificate
Provided
Provided
Skills covered in this course
Description
This is a 34-slide PowerPoint. Product Lifecycle Analysis is an invaluable tool for predicting sales growth and building a robust product marketing strategy.
What this course covers:
- The four lifecycle stages: introduction, growth, maturity, and decline
- A five-phase approach to Product Lifecycle Analysis
- The consumer adoption curve and Bass Diffusion Model
- Strategic positioning and substitution analysis
For marketers and strategists shaping product strategy at every stage.
System Requirements
See System Requirements in the Coggno Knowledge Base
Author
What Is Flevy?
Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.
Product Lifecycle
Attachments:
Product Lifecycle (720 KB)
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Frequently Asked Questions
This course is designed for employees who need to complete Product Lifecycle training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 34 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
No. This course is not included with the Prime Subscription and must be purchased separately.
Yes. Refund requests can be submitted within 30 days of purchase.
This is a 34-slide PowerPoint.
Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy.
The Product Lifecycle itself it divided into 4 stages of development:
* Introduction
* Growth
* Maturity (and Saturation)
* Decline (and Termination)
The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle.
This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include:
* Consumer Adoption Curve
* Bass Diffusion Model
* Lifecycle-Performance Factor Matrix
* Strategic Positioning
* Substitution Analysis