Rogers' Five Factors
Last Updated 01/2017
English
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29 min! Run Time
29 min! Run Time
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Employees
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Provided
Skills covered in this course
Description
This is a 29-slide PowerPoint on Rogers' Five Factors, a framework for understanding how product innovations spread.
What this course covers:
- How innovations diffuse and get adopted
- The five product-based factors, from relative advantage to observability
- Using the framework with the Consumer Adoption Lifecycle
- Worked examples and reusable templates
Ideal for marketers predicting and managing consumer adoption of new products.
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What Is Flevy?
Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.
Rogers' Five Factors
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Rogers' Five Factors (630 KB)
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Frequently Asked Questions
This course is designed for employees who need to complete Rogers' Five Factors training
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The course takes approximately 29 minutes to complete and can be paused and resumed at any time.
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Learners have lifetime access from the date of purchase.
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This is a 29-slide PowerPoint.
This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.
Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people.
Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors:
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.