Understanding Customer Motivation in Sales

Description

Purchasing decisions rest on a mix of rational and emotional factors, and understanding them is both a science and an art.

What this course covers:

• Motivational models and the sales process
• Typical purchasing behaviors and what drives them
• Ongoing customer research to track market and competitor changes
• Using buying-decision principles to satisfy and attract customers

For sales professionals who want to better understand and act on what motivates buyers.

Table of Contents

• Explain the factors that influence purchasing decisions
• Determine how customers make buying decisions
• Use research methods/tools to understand customers

System Requirements

See System Requirements in the Coggno Knowledge Base

Author

Talentquest

105 Courses

At TalentQuest, we sit at the intersection of Talent Management and Talent Development. We help organizations more intelligently solve their talent challenges through the combination of Talent Management Software, Behavioral Science, and Immersive Learning.

Recognizing no two individuals are alike, our solutions leverage the unique traits, tendencies, and learning styles to help organizations maximize the potential of each employee. A true innovator in the industry, TalentQuest’s cloud based solutions are used by leading organizations worldwide.