Description

Description: Solutions are required for complex strategic business problems and there is a need to develop local and international strategic management plans and operations in diverse business contexts. This course provides the tools and critically evaluate and develop dynamic business plans.

Background: The final consideration for the strategy planning process is to consider implementation and the future. To ensure you understand the role of functional strategy, it is ideal to revisit the higher strategic levels.

Corporate Level Strategy is the company’s main purpose(s). At this level the strategic process aims to:

1. Set priorities and common goals
2. Focus the use of resources
3. Specify the expected results or achievements

The Business Level Strategy translates corporate strategies into more tangible actions and strategic directions.

The strategies at this level can focus on overarching themes for departmental levels and direction such as:

1. Increasing the market share
2. Improving product quality
3. Building brand exposure