Research Methods in Business | All Modules

These modules build an understanding of the principles that underpin good business research and how to apply them to your own management issues.

What this course covers:

• The research process from problem definition to project conception
• Publishing and sharing research outcomes
• Balancing academic knowledge with practical, everyday relevance
• Focusing your research on a management issue of your choosing

Features dynamic video with audio narration, infographics, and short quizzes to test your knowledge.

Good business research rests on sound principles, from defining the problem to sharing your findings. This course walks you through the research process and how to frame it well.

What this course covers:

• Principles that underpin good business research
• The research process from problem definition to publication
• Writing a clear purpose statement and research questions
• Choosing quantitative, qualitative, or mixed methods

Delivered with video, infographics, and short quizzes, this course suits anyone starting a business research project.

Understand the principles behind sound, ethical business research.

What this course covers:

• The research process from problem definition to publishing outcomes
• Mixed methods research combining qualitative and quantitative data
• Sequential and concurrent research designs in a business context
• Ethical considerations that shape the research process

Features video with narration, infographics and quizzes; for students and professionals conducting business research.

Good business research rests on sound principles, from defining the problem through to publishing the outcomes.

What this course covers:

• The research process from problem definition to publication
• Designing data collection tools like questionnaires and interview protocols
• Focus group protocols and observation recording forms
• How instrument quality shapes the quality of your data

Delivered through video with narration, infographics, and short quizzes to test your knowledge.

Turning research findings into a well-structured final paper takes more than a summary, and this course shows you how.

What this course covers:

• Principles that underpin good business research
• The research process from problem definition to publication
• Writing a discussion section that shows original thinking
• Comparing your findings to existing literature
• Explaining similarities, differences and how your work extends knowledge

Delivered with video, audio narration, infographics and short quizzes for learners writing up business research.