Digital Marketing Manager Career Information
Career Growth Levels
Entry/Mid/Senior/ Experienced
Average Annual Salary
Approximately $104,723 per year
Job Growth Outlook
Projected to grow 10% from 2018 to 2028, adding about 33,700 new jobs over the decade
Current Job Openings
Varies by region and industry
What is a Digital Marketing Manager?
A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. They play a major role in enhancing brand awareness within the digital space and driving website traffic and acquiring leads/customers.
Primary Responsibilities
Search Engine Optimization (SEO): .
Pay-Per-Click (PPC) .
Content Marketing
Social Media Marketing
Email Marketing.
Analytics and Reporting
Alternative Job Titles
Online Marketing Manager
Digital Strategist
Internet Marketing Specialist
Education and Certification
Academic Requirements
A bachelor's degree in Marketing, Communications, or a related field is typically preferred. However, practical experience and a strong portfolio can also be significant.
Professional Certifications
Google Ads Certification: Validates proficiency in Google Ads.
Google Analytics Certification: Demonstrates expertise in analyzing website data.
Continuing Education
Ongoing education is essential to stay updated with evolving data analytics tools, visualization platforms, and industry best practices. Participation in training programs and certifications is often encouraged.
Required Competencies
Technical Skills
SEO Tools Proficiency: Experience with tools like Google Analytics, SEMrush, and Ahrefs.
PPC Campaign Management: Knowledge of setting up and optimizing paid search campaigns.
Content Management Systems (CMS): Familiarity with platforms like WordPress or HubSpot.
Professional Skills
Analytical Thinking: Ability to interpret data and make informed decisions.
Project Management: Coordinating multiple campaigns and teams effectively.
Communication Skills: Effectively conveying strategies and results to stakeholders.
