Event Marketing Career Information
Career Growth Levels
Entry to Mid-Level
Average Annual Salary
$52,000 – $75,000
Job Growth Outlook
19% from 2018–2028
Current Job Openings
Approximately 82,798 annually in the US.
What is an Event Marketing Professional?
An Event Marketing Professional is responsible for planning, executing, and promoting events to enhance a company’s brand, products, or services. This role involves creating memorable experiences that engage target audiences and drive business objectives.
Primary Responsibilities
Developing and implementing marketing strategies for events.
Coordinating with internal teams and external partners to plan and execute events.
Promoting events through various marketing channels.
Managing event budgets and negotiating contracts.
Alternative Job Titles
Event Marketing Specialist
Event Marketing Manager
Event Marketing Coordinator
Education and Certification
Academic Requirements
A bachelor's degree in marketing, communications, business, or a related field is typically required.
Professional Certifications
Required or recommended certifications:
Certified Meeting Professional (CMP): Validates expertise in meeting management.
Digital Event Strategist (DES): Demonstrates proficiency in digital event planning.
Continuing Education
Ongoing education is essential to stay updated with evolving technologies, and best practices. Participation in professional development opportunities is often encouraged.
Required Competencies
Technical Skills
Event Planning: Proficiency in organizing and managing events from conception to execution.
Digital Marketing: Experience with online promotion strategies and tools.
Budget Management: Ability to plan and adhere to event budgets effectively.
Professional Skills
Communication: Strong verbal and written skills to convey event details and promotions.
Organization: Excellent ability to manage multiple tasks and deadlines.
Creativity: Innovative thinking to design engaging and memorable events.
