Marketing Analyst Career Information
Career Growth Levels
Entry/Mid/Senior/ Experienced
Average Annual Salary
$76,950 (Median)
Job Growth Outlook
8% from 2023–2033
Current Job Openings
Approximately 88,500 annually in the US.
What is a Marketing Analyst?
A Marketing Analyst is responsible for collecting and analyzing data to evaluate existing and potential product/service markets. They identify trends, forecast marketing and sales trends, and measure the effectiveness of marketing programs and strategies.
Primary Responsibilities
Collecting and analyzing customer data.
Measuring the effectiveness of marketing strategies.
Preparing reports for management.
Utilizing statistical software to analyze and interpret data.
Alternative Job Titles
Market Research Analyst
Marketing Data Analyst
Consumer Insights Analyst
Education and Certification
Academic Requirements
A bachelor's degree in marketing, statistics, business administration, or a related field is typically required. Advanced positions may prefer candidates with a master's degree.
Professional Certifications
Certified Market Research Analyst (CMRA): Validates expertise in market research methodologies.
Google Analytics Certification: Demonstrates proficiency in web analytics and data interpretation
Continuing Education
Ongoing education is essential to stay updated with evolving technologies, and best practices. Participation in professional development opportunities is often encouraged.
Required Competencies
Technical Skills
Statistical Analysis: Proficiency in statistical tools and software to interpret complex data sets.
Data Visualization: Ability to present data findings using visualization tools like Tableau or Power BI.
Database Management: Experience with databases and data querying languages such as SQL.
Professional Skills
Critical Thinking: Ability to analyze situations and data to make informed decisions.
Communication: Strong verbal and written skills to convey complex information clearly.
Attention to Detail: Ensuring accuracy in data analysis and reporting.
