Selling to Senior Management
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
20 mins!
Finish in
20 mins!
Made for for
Employees
only
Employees
only
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
In this course, you will learn how to adjust your sales approach to be most effective when working with senior management, who have different perspective than those in lower levels of the organization. It is more likely you will persuade the organization to adopt your product or service if you have these important stakeholders on your side. This learning shows you how to do just that.
Skills covered in this course
Description
Many purchases cannot be made without buy-in at the executive level, but salespeople are often unaware of how to adjust their approach when dealing with senior managemet This 3-part course shows what's different in the C-suite and how to prepare and engage most effectively at that level.
Prerequisites: Knowing the Customer's Buying Process, Insight Selling
Prerequisites: Knowing the Customer's Buying Process, Insight Selling
Table of Contents
Navigating the Hierarchy: Reveals what's different about the way those at the executive level think and plan compared to other organization levels and how to gain an introduction to senior management
Preparing for a Meeting: Explores how to adjust your preparation to be most effective when meeting with senior management
At the Meeting: Shows what to do— and not to do — to gain the best results from a meeting with senior management
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Selling to Senior Management
Selling to Senior Management 1 - Navigating the Hierarchy
Reveals what's different about the way those at the executive level think and plan compared to other organization levels and how to gain an introduction to senior management
Selling to Senior Management 2 - Preparing For a Meeting
Explores how to adjust your preparation to be most effective when meeting with senior management
Selling to Senior Management 3 - At the Meeting
Shows what to do— and not to do — to gain the best results from a meeting with senior management
