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Plan a successful blog by choosing by the right blogging platform, blogging style, and writing tone for your target audience while learning basic blogging technology. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you c...
Introduction to the Course
Introduction to Blogs and RSS Feeds
Types of Blogs
Types of Bloggers and Blogging Styles
Planning a Blog and Blogging Platforms
Creating Good Web Content
Blogging Ethics and Policies
Introduction to the WordPress.com Essentials Course
Starting a WordPress.com Blog
Introduction to Blogging 101 This lesson provides a brief overview of the contents of the course.
Introduction to Blogs and RSS Feeds In this lesson, we have a brief history of blogging, discuss what makes a blog a blog and have a short introduction to the technology behind a blog.
Types of Blogs In this lesson, we compare different types of business, organizational, brand, corporate, and personal blogs.
Types of Bloggers and Blogging Styles In this lesson, we take a look at different types of bloggers from Technorati's State of the Blogosphere report, and explore blogging styles.
Planning a Blog and Blogging Platforms This lesson helps you plan your blog step by step and compares the different platforms.
Creating Good Web Content This lesson course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed.
Blogging Ethics and Policies This lesson takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to specific professions and industries.
Introduction to the WordPress Course This video presents the topics covered in the course, and explains the difference between WordPress.com and the self-hosted version of WordPress found at WordPress.org.
Starting a WordPress Blog In this lesson, we go through the process of getting a WordPress account, starting a blog, present an overview of the general WordPress dashboard called the "Reader,” and introduce the blogging Dashboard.
Blog Planning Worksheet
Use this worksheet to plan your blog.
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Resources referenced in the course.
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Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.