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41368

Social Media 101: Business Essentials

Author: DeltinaU

Category: Online Marketing/Sales Training > Social Media

Jump start or rejuvenate your social media marketing efforts and prepare your business for success! Social media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to ...

Keywords: social media, social media marketing, social media for business, deltinau

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Table of Contents:

Lessons:

How Businesses Use Social Media
Overview of Social Media Tools

Pitching Social Media to Nonbelievers

Social Media and Brands

Social Media and Small Business

Social Media and Nonprofits

Preparing a Social Media SWOT Analysis

Preparing a Social Media Strategy

Preparing a Social Media Analytics Plan

Preparing a Social Media and Content Marketing Plan

Creating a Social Media Integration Plan

Worksheets:

Social Media SWOT Analysis Worksheet
Social Media Strategy Worksheet
Social Media Analytics Plan Worksheet
Social Media and Content Marketing Plan Worksheet
Social Media Integration Plan Worksheet

Comments:

10 0 5 1
Matt Brunner Matt Brunner said:

I took the Social Media 101 – Business Essentials course, which was easy to follow, very user friendly. The course was very informative. It helped me to brainstorm and see what others are doing in regards to social media for their businesses. I really enjoyed taking it and appreciate that I can do it at my own pace as it fits into my schedule. I've already recommended Coggno courses to my colleagues and encouraged them to try some.Matt Brunner, Northwest Pipe Fittings, Inc, Member of Rapid City Chamber

posted over 2 years ago
Included Modules:
  • 46795

    Introduction to Social Media 101 This lesson introduces the topics covered in the course.

  • 40852

    How Businesses Use Social Media In this lesson, we explore the benefits of social media and how businesses use social media for marketing, sales, recruiting, and customer service.

  • 40857

    Overview of Social Media Tools In this lesson, we take a look at the most popular social media tools, including the demographics of each tool.

  • 40863

    Pitching Social Media to Nonbelievers In this lesson, we outline a plan of action that can convince even the biggest social media cynic of the benefits and necessity of social media.

  • 40868

    Social Media and Brands In this lesson, we explore how brands use social media, demonstrate real-world social media marketing tactics, and feature some successful case studies.

  • 40881

    Social Media and Small Business In this lesson, we look at the special challenges small businesses face using social media and explore effective social media tactics for small businesses.

  • 40908

    Social Media and Nonprofits In this lesson, we discuss how nonprofits can take advantage of social media for outreach, fund raising, and awareness.

  • 40912

    Preparing a Social Media SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a great first step toward preparing your business for successful social media marketing.

  • 40913

    Preparing a Social Media Strategy In this lesson, we discuss creating an overall social media strategy that includes defining the organization's goals and target market, and deciding which tools are the best fit and how the organization can leverage the tools.

  • 40914

    Preparing a Social Media Analytics Plan In this lesson, we discuss how to create a general social media analytics plan and have an overview of some social media analytics tools.

  • 40915

    Preparing a Social Media and Content Marketing Plan In this lesson, we discuss creating a social media plan based on the SWOT analysis and strategy, focusing on applying the tools recommended in the strategy, and defining tactics for each tool. An overview of content marketing and developing a content marketing plan is also discussed.

  • 40917

    Creating a Social Media Integration Plan In this lesson we discuss how to create a plan for integrating your social media tools, focusing on your goals and getting as much exposure for your accounts as possible using internal and external integration methods.

Attachments
  • Icon-pdf
  • Social Media SWOT Analysis Worksheet

    This worksheet provides steps and a template to help you plot a social media SWOT analysis for your business.

  • 27.5 KB
  • Icon-pdf
  • Social Media Strategy Worksheet

    Use this worksheet to prepare your social media strategy based on the "Preparing a Social Media Strategy" lesson.

  • 75.99 KB
  • Icon-pdf
  • Social Media Analytics Plan Worksheet

    Use this worksheet to prepare your social media analytics plan based on the "Preparing a Social Media Analytics Plan" lesson.

  • 51.5 KB
  • Icon-pdf
  • Social Media and Content Marketing Plan Worksheet

    Use this worksheet to prepare your social media and content marketing plan based on the "Preparing a Social Media and Content Marketing Plan" lesson.

  • 96.91 KB
  • Icon-pdf
  • Social Media Integration Plan Worksheet

    Use this worksheet to prepare your social media and integration plan based on the "Preparing a Social Media Integration Plan" lesson.

  • 222.09 KB
  • Icon-pdf
  • Social Media Resources

    This document has links to all of the resources and tools referenced in the course.

  • 51.93 KB