Online Courses Professional Development Marketing Account Management

Account Management

Created by: Strategy to Revenue

5.0 651 views Prime

English

30-Day Money Back Guarantee

Full Lifetime Access

Self-Paced
Finish in
30 mins!

Made for for
Employees
and
Supervisors

No Certificate
Provided

Mobile -
Friendly
Access

What you'll learn

In this course, you will learn how to focus on a single account within your portfolio (or territory) to identify opportunities to increase your Share of Wallet (SOW) and capture more revenue from them.

Skills covered in this course

sales selling salesperson account account management account plan share of wallet SOW Revenue

Overview

Included Modules

Description

Each of your B2B customers is an account, and several opportunities may exist within a single account. This three-part course shows how to grow your Share of Wallet (SOW) by finding opportunities within each of your accounts that you might not even be aware of.

What is Account Management?: Explains how an account plan is different from a portfolio or opportunity plan and how it enables you to increase your Share of Wallet (SOW).
Building an Account Management Plan: Reveals five steps to identifying and prioritizing opportunities within an account.
Time is Money: A game using an example company to show the importance of analyzing data to identify the right opportunities within an account

Author

Strategy to Revenue

33 Courses

We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.

Helping businesses stay compliant since 2007

You can also gain access to this course with a Coggno Prime Subscription

Price per license

$14.95

No. of licenses

Total

$14.95

Account Management

What you'll learn

Skills covered in this course

Overview