Online Courses Professional Development Marketing Gaining Consensus

Gaining Consensus

Created by: Strategy to Revenue

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English

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Self-Paced
Finish in
40 mins!

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Employees
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What you'll learn

In this course, you will learn how to guide a group of stakeholders with diverse opinions about a buying decision into a consensus to adopt your product or service. It is strongly recommended that you complete Knowing the Customer's Buying Process, Hidden Competitor, and Insight Selling before enrolling in this course.

Skills covered in this course

sales selling salesperson stakeholder consensus buyer Customer buyer's perspective competition Insight

Overview

Included Modules

Description

Sales where only one person is the decision maker are increasingly rare. Typically, many more people are involved. it is your job to get them to agree on adopting your product or service. This five-part course shows how to guide of a diverse group of stakeholders with different opinions toward a unified "yes".
Prerequisites: Knowing the Customer's Buying Process, Hidden Competitor, Insight Selling

What Is Consensus and Why Is It So Important?: Defines 'consensus' and the impact of multiple stakeholders in the buying room.
The Challenge of Gaining Consensus: Focuses on some obstacles to consensus and what salespeople need to consider as they think about the buying room.
How to Gain Consensus: General steps to take to work toward consensus, including how to identify a change champion who can work internally on your behalf.
Gaining Consensus in 'Why Change?' and 'Change to What?': Specific approaches and actions to take when working with a stakeholders on the right side of the Buying Clock.
Gaining Consensus in 'Change to Who?' and 'Commit to Change': Specific approaches and actions to take when working with stakeholders on the left side of the Buying Clock.

Author

Strategy to Revenue

33 Courses

We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.

Helping businesses stay compliant since 2007

You can also gain access to this course with a Coggno Prime Subscription

Price per license

$14.95

No. of licenses

Total

$14.95

Gaining Consensus

What you'll learn

Skills covered in this course

Overview