Insight Selling
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
60 mins!
Finish in
60 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
In this course, you will learn how powerfully a new, relevant thought can impact the way a buyer thinks about your product or service. The right insight at the right time can turn a resistant buyer into an enthusiastic one. The course will teach you how to identify and deliver the insights that will help you win sales. It is recommended that you complete Knowing the Customer's Buying Process and Hidden Competitor before enrolling in this course.
Skills covered in this course
Description
In today environment, buyers aren't looking for your products features and benefits. They can look that up themselves. What research says they are looking for is new and valuable information — insights — that can guide their buying decisions. Finding the right one and delivering it the right way can mean the difference between a sale or no go. This topic explores 'insights', what they are, and how to use them to move the customer toward a sale.
Prerequisite: Knowing the Customer's Buying Process, Hidden Competitor
Prerequisite: Knowing the Customer's Buying Process, Hidden Competitor
Table of Contents
Insight Selling and Why It Is So Powerful: Defines sale 'insights' and their impact on the buyer.
Insight in Action Shows examples of simple and disruptive insights and how they can change the course of a sales conversation.
Using Insight and the Customer's Buying Clock: Illustrates how where the customer is on the Buying Clock impacts the choice of insight to deliver.
Impactful Insights Gives further guidance on how to customize insights to the situation.
Insight Selling Preparation: Shows where to find the information needed to customize insights to specific buyers.
How to Deliver Your Insights Effectively: Describes what does and doesn't work when delivering sales insights.
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Insight Selling
Insight Selling 1 - Insight Selling and Why it is So Powerful
Defines sale 'insights' and their impact on the buyer.
Insight Selling 2 - Insight In Action
Shows examples of simple and disruptive insights and how they can change the course of a sales conversation.
Insight Selling 3 - Using Insight and the Customer's Buying Clock
Illustrates how where the customer is on the Buying Clock impacts the choice of insight to deliver.
Insight Selling 4 - Impactful Insights
Gives further guidance on how to customize insights to the situation.
Insight Selling 5 - Insight Selling Preparation
Shows where to find the information needed to customize insights to specific buyers.
Insight Selling 6 - How to Deliver Your Insights Effectively
Describes what does and doesn't work when delivering sales insights.
