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- Author: Doru Catana
- About The Subject Matter Expert
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Author: Doru Catana
Everything you need to know from start to finish about Facebook Marketing For Your Business (Theory & Hands-On Training)
SECTION 1 - Concepts & Strategy
1. The 6Ws of Facebook Marketing
2. Why Should You Even Be On Facebook as a Business?
3. Who Is On Facebook & How To Determine Your Potential Audience Size!
4. Where are People When On Facebook!
5. When To Take Action When It Comes To Facebook Marketing
6. What Type of Content Will You Create (Strategy & Structure)
7. How To Take Action And Start Implementing
SECTION 2 - Hands-On Implementation
8. Let's Create a Page
9. Let's Make That Page Shine
10. Let's Install Some Apps
11. Let's Do Some Custom Tab Integration
12. Create a Weekly Routine
13. Creating Actual Content & How Do You Go About It
14. Your First Facebook Ads Campaign
15. How To Interpret & Analyze Insights Data
SECTION 3 - Resources
16. Resources For Your Facebook Marketing
SECTION 4 - Case Scenarios
17. What To Do When...
SECTION 5 - Congratulations
18. Last thoughts
The 6Ws Of Facebook Marketing A global view of what we will be covering in the first section of the course.
Why Should You Even Be On Facebook as a Business The main reasons why your business needs a solid presence on Facebook.
Who Is On Facebook & How To Determine Your Potential Audience Size! A detailed example of how facebook allows extremely accurate demogrphics targeting.
Where are People When On Facebook! What is the state of mind of your audience when going to facebook, also you have an external link with a social media campaign aimed at entertaining that got phenomenal results.
When To Take Action When It Comes To Facebook Marketing The ideal time to start your social media is now. Also in the resources section you have a link with the facebook page of the client I talked about.
What Type of Content Will You Create (Strategy & Structure) On all the strategy you need to put some structure and this is where I show you how to do just that.
How To Take Action And Start Implementing Last video where we talk about facebook marketing, starting section 2 we will both get our hands dirty and create from scratch an actual page.
Let's Create a Page A video targeted at those who are non familiar at all with creating a company page. You have a link to the landing page for creating your facebook page in the resources section.
Let's Make That Page Shine Taking the basic page creation to the next level. Adding a custom design and also going into more detail with all the page info. In the resources section you can find links to GraphicRiver (Image & graphics website) & Photoshop (Image Editing).
Let's Install Some Apps A presentation of the main apps that you should integrate with your webpage.Links to all the apps in the resource section and also there you will find the sample code for the Static HTML app.
Let's Do Some Custom Tab Integration This is the most complex thing I will teach, if you have any questions let me know and I will offer detailed clarifications. In the resource section you have links to notepad++, Graphicriver and Filezilla.
Create a Weekly Routine A routine is essential to your success. I recommend you take this lecture extremely serious. Also you have a link in the resources section with a more detailed presentation of the Pepsi story & the talk where Elon Musk from TeslaMotors tells the USB cables story.
Creating Actual Content & How Do You Go About It I detailed presentation of how you can publish content. From the basic publishing directly from Facebook to the more professional methods. Links to all the web apps recommended in the video in the Supplementary Material Section.
Your First Facebook Ads Campaign How to create your first Ads Campaign and what metrics to look for when optimising it.
How To Interpret & Analyze Insights Data Everything you need to know about facebook insights.
Resources For Your Facebook Marketing Resources For Your Facebook Marketing
What To Do When (Scenarios) A few of the most common scenarios where you might get head-aches and how to overcome them.
Last Thoughts My last thoughts and wishes for you, my hard working and soon to be very successful student.
All links mentioned in the modules.
- 1.92 KB
Code For Static HTML Tab
The html code to use with the iFrame Tab on Facebook. Adapt it to your own needs.
- 270 Bytes
Audacios Leap, the digital marketing agency I founded has created and ran hundreds of projects in tens of industries ranging from notebook manufacturers in Australia, to bikes in Dublin Ireland, iOS apps and lawyers in Canada, real estate & stationery in the US, tennis supplements in France and business consulting in the Netherlands, I decided to share my experience from both successful and non-so-successful campaigns in the form of a series of marketing courses. All my courses are based on information experienced in the real world and not read from a book. You will get in a few hours the essence of 10+ years of online marketing experience.