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Category: Online Marketing/Sales Training > Social Media
Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn. LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to succe...
Keywords: linkedin, linkedin company pages, social media, deltinau
| Discounted Price | $59.0 | $35.4 | $29.5 | $23.6 | $17.7 | $11.8 |
|---|---|---|---|---|---|---|
| # Licenses | 1 | 10 | 25 | 50 | 100 | 500 |
1. Introduction to the Course
This video introduces LinkedIn and presents the topics covered in the course.
2. Introduction to LinkedIn
In this lesson, we have an overview of the entire LinkedIn platform.
3. Creating an Optimized LinkedIn Profile
In this lesson, we demonstrate methods for creating an optimized LinkedIn profile like preparing content ahead of time for your profile and populating and editing your profile.
4. Additional LinkedIn Profile Options
In this lesson, we explore some additional options like specialized LinkedIn profile sections, and have an overview of other profile options.
5. LinkedIn Features
In this lesson, we dig into LinkedIn features such as posting status updates, advanced search features, LinkedIn groups, and recommendations.
6. LinkedIn Settings
In this lesson, we explore LinkedIn settings, including communications, privacy, and profile customization settings.
7. LinkedIn Company Pages
In this lesson, we use our worksheet to create an optimized and customized LinkedIn Company Page from scratch.
8. Adding Products to LinkedIn Pages
In this lesson, we demonstrate how to add products and services to a LinkedIn page and explore additional LinkedIn page features.
9. Integrating LinkedIn
In this lesson, we look at options for connecting our LinkedIn profile with other social media sites and integrating our LinkedIn page using badges and plugins.
10. Promoting LinkedIn Pages
In this lesson, we explore ways of promoting a LinkedIn Company Page including how to promote products and status updates, and asking for recommendations.
11. Connections and Engagement
In this lesson, we discuss tactics for improving engagement and finding relevant connections on LinkedIn; as well as demonstrate how to create a LinkedIn group.
12. Best Practices, Privacy, and Mobile
In this lesson, we go through the LinkedIn terms of use, discuss privacy issues, and have an overview of the LinkedIn mobile app.
13. Conclusion: Some Additional Resources
In this concluding video, we look at some recommended resources to help you keep up-to-date with LinkedIn, and contact information for the author.
Resources:
LinkedInProfileWorksheet.pdf
LinkedInPageWorksheet.pdf
LinkedInResources.pdf
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Introduction to the LinkedIn Course This video introduces LinkedIn and presents the topics covered in the course.
-
Introduction to LinkedIn In this lesson, we have an overview of the entire LinkedIn platform.
-
Creating an Optimized LinkedIn Profile In this lesson, we demonstrate methods for creating an optimized LinkedIn profile like preparing content ahead of time for your profile and populating and editing your profile.
-
Additional LinkedIn Profile Options In this lesson, we explore some additional options like specialized LinkedIn profile sections, and have an overview of other profile options.
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LinkedIn Exam 1 Exam one for the LinkedIn Essentials course.
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LinkedIn Features In this lesson, we dig into LinkedIn features such as posting status updates, advanced search features, LinkedIn groups, and recommendations.
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LinkedIn Settings In this lesson, we explore LinkedIn settings, including communications, privacy, and profile customization settings.
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LinkedIn Exam 2 Exam two for the LinkedIn Essentials course.
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LinkedIn Company Pages In this lesson, we use our worksheet to create an optimized and customized LinkedIn Company Page from scratch.
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Adding Products to LinkedIn Pages In this lesson, we demonstrate how to add products and services to a LinkedIn page and explore additional LinkedIn page features.
-
LinkedIn Exam 3 Exam three for the LinkedIn Essentials course.
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Integrating LinkedIn In this lesson, we look at options for connecting our LinkedIn profile with other social media sites and integrating our LinkedIn page using badges and plugins.
-
Promoting LinkedIn Pages In this lesson, we explore ways of promoting a LinkedIn Company Page including how to promote products and status updates, and asking for recommendations.
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LinkedIn Exam 4 Exam four for the LinkedIn Essentials course.
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LinkedIn Connections and Engagement In this lesson, we discuss tactics for improving engagement and finding relevant connections on LinkedIn; as well as demonstrate how to create a LinkedIn group.
-
LinkedIn Best Practices, Privacy, and Mobile In this lesson, we go through the LinkedIn terms of use, discuss privacy issues, and have an overview of the LinkedIn mobile app.
-
LinkedIn Conclusion: Some Additional Resources In this concluding video, we look at some recommended resources to help you keep up-to-date with LinkedIn, and contact information for the author.
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LinkedIn Profile Worksheet
LinkedIn Profile Worksheet
- 50.06 KB
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LinkedIn Page Worksheet
LinkedIn Page Worksheet
- 51.14 KB
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LinkedIn Resources
LinkedIn Resources
- 45.43 KB
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapper’s Guide to the Mobile Web, and The Bootstrapper’s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltina’s second book, The Bootstrapper’s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapper’s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltina’s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltina’s motto is “Slow and Steady Wins the Race†and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisher’s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.