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LinkedIn Essentials Course
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LinkedIn Essentials Course

Author: DeltinaU

Category: Online Marketing/Sales Training > Social Media

Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn. LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to succe...

Keywords: linkedin, linkedin company pages, social media, deltinau

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Table of Contents:

1. Introduction to the Course

This video introduces LinkedIn and presents the topics covered in the course.

2. Introduction to LinkedIn

In this lesson, we have an overview of the entire LinkedIn platform.

3. Creating an Optimized LinkedIn Profile

In this lesson, we demonstrate methods for creating an optimized LinkedIn profile like preparing content ahead of time for your profile and populating and editing your profile.

4. Additional LinkedIn Profile Options

In this lesson, we explore some additional options like specialized LinkedIn profile sections, and have an overview of other profile options.

5. LinkedIn Features

In this lesson, we dig into LinkedIn features such as posting status updates, advanced search features, LinkedIn groups, and recommendations.

6. LinkedIn Settings

In this lesson, we explore LinkedIn settings, including communications, privacy, and profile customization settings.

7. LinkedIn Company Pages

In this lesson, we use our worksheet to create an optimized and customized LinkedIn Company Page from scratch.

8. Adding Products to LinkedIn Pages

In this lesson, we demonstrate how to add products and services to a LinkedIn page and explore additional LinkedIn page features.

9. Integrating LinkedIn

In this lesson, we look at options for connecting our LinkedIn profile with other social media sites and integrating our LinkedIn page using badges and plugins.

10. Promoting LinkedIn Pages

In this lesson, we explore ways of promoting a LinkedIn Company Page including how to promote products and status updates, and asking for recommendations.

11. Connections and Engagement

In this lesson, we discuss tactics for improving engagement and finding relevant connections on LinkedIn; as well as demonstrate how to create a LinkedIn group.

12. Best Practices, Privacy, and Mobile

In this lesson, we go through the LinkedIn terms of use, discuss privacy issues, and have an overview of the LinkedIn mobile app.

13. Conclusion: Some Additional Resources

In this concluding video, we look at some recommended resources to help you keep up-to-date with LinkedIn, and contact information for the author.

Resources:

LinkedInProfileWorksheet.pdf

LinkedInPageWorksheet.pdf

LinkedInResources.pdf

Comments:

10 0 5 1
Shanna Schulte Shanna Schulte said:

Our Social Media Roundtable presented “LinkedIn Essentials” online training course from Coggno last month. Everyone who attended learned a lot! I got comments after the training, that people couldn’t wait to log into their LinkedIn account and start applying the things they learned during the training. It was very helpful for many of our members!

posted almost 4 years ago
Included Modules:
  • Introduction to the LinkedIn Course

    Introduction to the LinkedIn Course This video introduces LinkedIn and presents the topics covered in the course.

  • Introduction to LinkedIn

    Introduction to LinkedIn In this lesson, we have an overview of the entire LinkedIn platform.

  • Creating an Optimized LinkedIn Profile

    Creating an Optimized LinkedIn Profile In this lesson, we demonstrate methods for creating an optimized LinkedIn profile like preparing content ahead of time for your profile and populating and editing your profile.

  • Additional LinkedIn Profile Options

    Additional LinkedIn Profile Options In this lesson, we explore some additional options like specialized LinkedIn profile sections, and have an overview of other profile options.

  • LinkedIn Exam 1

    LinkedIn Exam 1 Exam one for the LinkedIn Essentials course.

  • LinkedIn Features

    LinkedIn Features In this lesson, we dig into LinkedIn features such as posting status updates, advanced search features, LinkedIn groups, and recommendations.

  • LinkedIn Settings

    LinkedIn Settings In this lesson, we explore LinkedIn settings, including communications, privacy, and profile customization settings.

  • LinkedIn Exam 2

    LinkedIn Exam 2 Exam two for the LinkedIn Essentials course.

  • LinkedIn Company Pages

    LinkedIn Company Pages In this lesson, we use our worksheet to create an optimized and customized LinkedIn Company Page from scratch.

  • Adding Products to LinkedIn Pages

    Adding Products to LinkedIn Pages In this lesson, we demonstrate how to add products and services to a LinkedIn page and explore additional LinkedIn page features.

  • LinkedIn Exam 3

    LinkedIn Exam 3 Exam three for the LinkedIn Essentials course.

  • Integrating LinkedIn

    Integrating LinkedIn In this lesson, we look at options for connecting our LinkedIn profile with other social media sites and integrating our LinkedIn page using badges and plugins.

  • Promoting LinkedIn Pages

    Promoting LinkedIn Pages In this lesson, we explore ways of promoting a LinkedIn Company Page including how to promote products and status updates, and asking for recommendations.

  • LinkedIn Exam 4

    LinkedIn Exam 4 Exam four for the LinkedIn Essentials course.

  • LinkedIn Connections and Engagement

    LinkedIn Connections and Engagement In this lesson, we discuss tactics for improving engagement and finding relevant connections on LinkedIn; as well as demonstrate how to create a LinkedIn group.

  • LinkedIn Best Practices, Privacy, and Mobile

    LinkedIn Best Practices, Privacy, and Mobile In this lesson, we go through the LinkedIn terms of use, discuss privacy issues, and have an overview of the LinkedIn mobile app.

  • LinkedIn Conclusion: Some Additional Resources

    LinkedIn Conclusion: Some Additional Resources In this concluding video, we look at some recommended resources to help you keep up-to-date with LinkedIn, and contact information for the author.

Attachments
  • Icon-pdf
  • LinkedIn Profile Worksheet

    LinkedIn Profile Worksheet

  • 50.06 KB
  • Icon-pdf
  • LinkedIn Page Worksheet

    LinkedIn Page Worksheet

  • 51.14 KB
  • Icon-pdf
  • LinkedIn Resources

    LinkedIn Resources

  • 45.43 KB