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Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Plannin...
How Businesses Use Social Media
Introduction to Twitter Essentials Course
Overview of the Twitter Platform
Introduction to WordPress.com Essentials Course
Starting a WordPress Blog
Introduction to Facebook Page Essentials Course
Creating a Facebook Page
Introduction to Google Plus Essentials Course
Introduction to Google Plus
Introduction to LinkedIn Essentials Course
Introduction to LinkedIn
Introduction to Social Media 101 This lesson introduces the topics covered in the course.
How Businesses Use Social Media In this lesson, we explore the benefits of social media and how businesses use social media for marketing, sales, recruiting, and customer service.
Introduction to Blogging 101 This lesson provides a brief overview of the contents of the course.
Introduction to the Twitter Course This introduction walks you through what is covered in the course.
Overview of the Twitter Platform This first lesson is an overview of the Twitter platform, including the Twitter timeline, profile page, and home page.
Introduction to the WordPress Course This video presents the topics covered in the course, and explains the difference between WordPress.com and the self-hosted version of WordPress found at WordPress.org.
Starting a WordPress Blog In this lesson, we go through the process of getting a WordPress account, starting a blog, present an overview of the general WordPress dashboard called the "Reader,” and introduce the blogging Dashboard.
Introduction to the Facebook Course This video introduces Facebook pages and presents the topics covered in the course.
Creating a Facebook Page In this lesson, we go through the process of creating a Facebook page using your profile or by creating a Facebook business account.
Introduction to the Google Plus Course This video introduces Google Plus and presents the topics covered in the course.
Introduction to Google Plus In this lesson, we have an introduction to Google Plus profiles and an overview of Google Plus' main features.
Introduction to the LinkedIn Course This video introduces LinkedIn and presents the topics covered in the course.
Introduction to LinkedIn In this lesson, we have an overview of the entire LinkedIn platform.
Introduction to Pinterest Essentials This lesson provides an overview of Pinterest and serves as an introduction to what is covered in the course.
Introduction to YouTube Essentials This lesson provides an overview of YouTube and serves as an introduction to what is covered in the course.
Introduction to Social Media Analytics This lesson gives a brief introduction to the course.
Introduction to Social Media Widgets This lesson provides an overview of the course.
Introduction to Social Media Integration and Automation Course This lesson provides an overview of the course.
Introduction to Social Media Optimization Course This lesson provides an overview of the course.
Introduction to Social Media Guidlines and Policies This lesson provides an overview of the course.
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.