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Crisis Management: 07. Brand Management During a Crisis

Prime 5.0

Created by   HSI - Health & Safety Institute

Category   Health   >   Health and Safety

Duration 4 minutes
Audience Employees

Description

Many companies have dealt with crises and taken hits to their brands, as a result. Workplace catastrophes, data breaches, executive scandals, etc., can all deeply impact a company's reputation, resulting in loss of trust and revenue. Organizations can't necessarily prevent crises, but they can manage the way they respond and protect the brand. In this program, we'll talk about managing your brand's image during and after a crisis. We'll go over analyzing the company's current brand and tone, creating and maintaining a crisis messaging plan, and monitoring and responding to comments and reactions from the public.

Languages

English

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HSI - Health & Safety Institute

Making the Workplace Safer and Smarter
HSI (Health & Safety Institute) is a recognized leader in Environmental, Health and Safety (EHS) and workforce development software, training, and compliance solutions.
HSI is your single-source partner for EHS, Compliance, and Professional Development solutions. HSI provides integrated e-learning content, training solutions, and cloud-based software designed to enable your business to improve safety, operations, and employee development. Across all industries, we help safety and technical managers, human resources, first responders, and operational leaders train and develop their workforce, keep workers safe, and meet regulatory and operational compliance requirements. We are a unique partner that offers a suite of cloud-based software solutions including learning management, safety management, chemical SDS management, and more, integrated with our content and training so businesses can not only monitor and manage multiple workflows in one system, but train employees via one partner.
Crisis Management: 07. Brand Management During a Crisis
Price per license
$4.95
No. of licenses
Total
$4.95
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