Created by Flevy
Category Marketing/Sales > General Marketing
This is a 9-slide PowerPoint.
Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
This document explains the framework in detail. Topics include:
Help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
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This is a 9-slide PowerPoint.
Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.
This document explains the framework in detail. Topics include: