- $89.00per unit
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- Author: DeltinaU
- About The Subject Matter Expert
- Difficulty: Normal
Learn how to integrate and automate your social media presence while learning the features and options of the social media management tool HootSuite. The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so pow...
Introduction to the Course
Sharing and Embedding YouTube Videos
Sharing and Embedding Flickr Images
Integrating Other Media Communities
Integration and Automation Methods
Introduction to HootSuite
Connecting Accounts and Blogs in HootSuite
Automating Updates With HootSuite
Creating an Integration Plan
Introduction to Social Media Integration and Automation Course This lesson provides an overview of the course.
Sharing and Embedding YouTube Videos In this lesson, we look at the ways in which we can share YouTube videos – including sharing methods, integrating with other social media sites, and embedding video galleries into websites.
Sharing and Embedding Flickr Images In this lesson, we look at ways to share and embed Flickr images – in blog posts, in social media accounts, and as galleries in blogs and websites.
Integrating Other Media Communities This lesson covers some integration methods used in other media sharing communities like Pinterest, SlideShare, DocStoc, and Scribd.
Integration and Automation Methods In this lesson we have a review of all the different integration methods we have already learned, and explore additional integration and automation methods such as connecting accounts and automation tools.
Introduction to HootSuite This lesson introduces the social media management tool HootSuite, by offering an overview of HootSuite features and settings.
Connecting Accounts and Blogs in HootSuite In this lesson, we learn how to utilize the HootSuite tool to connect our social media accounts and automatically add blog posts to our social media accounts.
Automating Updates With HootSuite In this lesson, we explore the automatic posting features of HootSuite – including scheduling updates and the Hootlet bookmarklet.
Creating an Integration Plan This lesson covers how to carefully plan your integration and automation methods.
Social Media Integration Plan Worksheet
Use this worksheet to create your integration plan and map.
- 221.68 KB
Resources referenced in the course.
- 39.84 KB
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.